Twitter advances user, advertiser features
Twitter is slowly but steadily growing its presence as an advertising resource, becoming a traditional media competitor to be reckoned with. It’s doing so through development of user features to keep folks on Twitter for longer and to provide a better look and easier access to advertising messages.
Advertising Age recently talked with Twitter’s CEO Evan Williams, about the social product’s user and advertiser features, currently available to one million of Twitter’s 160 million users.
Here are some of the notables: Continue reading
Telstra launches social media hub
Telstra, Australia’s largest telecommunications company, has become the most recent telco to launch a unified interface for social mobile, following Motorola’s Blur and HTC’s Sense.
Called Tribe, Telstra’s site lets mobile users update Twitter, MySpace and Facebook simultaneously.
To support the site’s launch, Telstra released figures showing that its five million mobile users were accessing Facebook via their phones 400 per cent more often than in April 2009. At the same time the number of users accessing Twitter had jumped 450 per cent.
“[Tribe] allows customers to manage their social profile from a single, easy-to-use portal that can be accessed from a range of Next G mobiles — not just smartphones,” Telstra’s executive director of mobility products, Ross Fielding, said.
“Best of all, data used to access the service is unmetered meaning most Tribe features are available at no cost to consumers.”
Twitter plans: profitability, 100s of advertisers, commercial accounts
Is your media group all aTwitter? Perhaps it should be
Four-year-old Twitter is finally honing its social media efforts in on building revenue through its new Promoted Tweets, though in the social media world Continue reading
Online coupons via Twitter with SuperPages.com
SuperMedia just announced the launch of a new SuperPages initiatives via Twitter. At no cost to the business owner, Superpages.com is distributing thousands of coupons it houses from its local business listings to 72 city-specific accounts on Twitter. This is the third of recent SuperMedia / SuperPages innovations.
“A coupon or discount has always been a super way to drive more consumers to your business and increase customer loyalty,” said Scott W. Klein, CEO of SuperMedia Inc, in the announcement. “We are now taking the distribution of coupons on our site to the next level. By leveraging the social media space on Twitter, we bring more leads to our clients and businesses listed on Superpages.com.”
SuperPages business advertisers log into their account, upload coupons to their business profile page and the coupons are tweeted. They can create up to three coupons with start and expiration date, disclaimer, promotion code for tracking, and say to which store locations the coupons apply. They can update the coupons as they wish.
So far, 72 U.S. cities are available. The complete list is in the announcement. SuperPages is on Twitter at www.twitter.com/superpages.
No Twitter ad platform announcement at SXSW
After waiting all day for what was reported all over the Web and ironically Twitter itself as the don’t miss SXSW session, at least one reporter said the reality was a yawn. No Web platform announcement here – just something called @anywhere. While it seems an interesting product, it’s a little ho-hum compared to what was expected from the many thousands who crowded the auditorium, and some who couldn’t squeeze in.
Liz Gannes of GigaOm said that three-fourths of the way through the presentation by Twitter CEO Evan Williams she was surrounded by vacant seats.
Twitter’s new @Anywhere “seems to be like Facebook Connect, in that it allows users to log in around the web with their Twitter IDs (something that’s already somewhat possible today), but it’s also more oriented towards consumption and publisher tools,” reported GigaOm. “It will allow content creators to invite readers to follow authors on Twitter directly from the page, and bring in information from Twitter when users hover over a button.”
Williams didn’t announce any launch date, but said its “partners” (whatever partners really means in this case) are Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo and YouTube.
Of course, we’re still waiting for word on the ad platform.
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