Leading U.K. recruiter Jobsite has opted to use RadiumOne social targeting following a positive trial of the company’s suite of tools including RadiumOne Display, Rewards, and Mobile.

Katy Stanton, Digital Acquisition Manager at Jobsite said: “It’s exciting to trial pioneering technology to reach new and existing job candidates. Whether it be through TV, search engine marketing or our sponsorship of Portsmouth FC, we are constantly looking at new innovations to attract excellent candidates on behalf of our clients. The ability to reach new audiences to ensure our recruiters find the right person and manage multiple activity through RadiumOne will be hugely valuable and we look forward to seeing the results at the end of the eight week campaign.”

RadiumOne claims to accurately target anyone who engages with Jobsite’s campaigns and works by building a picture of users’ connections and interactions. Rupert Staines, Managing Director of RadiumOne, said: “Brands are starting to realise that social connections matter and the exponential growth of sharing across the web is fundamentally changing the way in which audiences can be better targeted. Shared interactions have become a much more powerful indicator of people’s preferences and interests. Jobsite is highly innovative in its approach to its marketing and is constantly looking for original ways to communicate with existing and new candidates. We’re delighted to be working with an organisation with such a refreshing approach to its brand campaigns and we’re relishing the challenge of increasing the number of registrations to Jobsite.”

Behavioural marketing hasn’t had an easy ride in the U.K. not least thanks to the high-profile setbacks and objections when a number of ISPs trialled Phorm but the growth of social networks has brought with it an increasing acceptance of automatic profiling of connections and interaction.