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 China’s Sina buys stake in Web-video firm

Published October 12, 2011
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 Fairfax dumps autoplay video ads

Published April 26, 2011
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Posted in Strategy, Video | Tagged , ,

 Autoplay turns off media buyers

Published April 6, 2011
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Posted in Video | Tagged , ,

 WeShop, Beezag combine ‘power of the crowd’

Published August 20, 2010
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Posted in CIR, Marketplace, Mobile, Social, Video | Tagged , , , , ,

Mypad.tv launches, sort of YouTube meets Rightmove

Published June 19, 2010

New U.K. portal hosts video listings for sales and rentals, residential and commercial with the self-stated aim of competing with the likes of Rightmove.co.uk and Findaproperty.com in the near future.

“This idea can save home buyers the long trips to view properties and home sellers and estate agents the time and effort to arrange viewings,” says
Mypad.tv creator Robby Mitra.

After an initial 15-day free trial for agents standard subscriptions cost £329 per year, while premium packages range up to £650 and include HD camcorder use.

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24/7 Real Media announces Open AdStream 10

Published March 9, 2010

Global digital marketing firm 24/7 Real Media Inc., just released Open AdStream 10, its latest ad management platform upgrade for targeting and delivery of multi-channel digital advertising. Open AdStream 10 combines within one intuitive user interface technology innovations, turn-key Omniture SiteCatalyst integration and geodemographic data for enhanced ad targeting.

“Our flagship product Open AdStream not only offers the best-of-breed, industry-leading ad serving platform, but also gives publishers access to complementary technology and data partner integrations,” said Nicolle Pangis, VP, Product Management, Global Media and Technology for 24/7 Real Media, in the announcement. “This strategy has enabled our publisher clients to provide valuable offerings to their advertisers and engaging experiences for their visitors, generating the highest levels of profitability from every Web page.”

24/7 Real Media, Inc. headquartered in New York, has 18 offices in 12 countries throughout North America, Europe and the Asia Pacific 

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Posted in Strategy | Tagged , ,
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