Yelp Daily Deals headed to San Diego, elsewhere
Look out San Diego Union-Tribune daily deals managers, local consumer review site Yelp is in your area with its own competitive online coupon product – no tipping required.
From the Yelp blog:
“Staying true to our roots, we’re excited to feature special offers from great local businesses that are worthy of our community’s attention…More to come as we continue testing deals in markets like San Francisco and New York, but we’ve been pleased with the feedback received from the community thus far.
You can read more details on Mashable.
Google to buy Trulia?
Google, concurrently with its bid for local review site Yelp, is reported to be in “on again, off again” acquisition talks with real estate listing giant Trulia. Kara Swisher of CNET News reports this, at the same time disclosing that her wife is VP of new business development at Google. While Google is not disclosing any money figure, CNET sources put Trulia’s worth at $150-$200 million.
With Trulia’s ongoing evolution and burst of traffic – including wide use of Google Maps - this acquisition would seem to be an excellent mesh.
ZipRealty and Zillow win spots in WebWare 100
Two companies providing online real estate listings have won WebWare’s 2009 “WebWare 100” prize: ZipRealty and Zillow. For the latter, WebWare cited Zillow’s ability for visitors to ask questions of sellers or agents without having to register.
ZipRealty is a full-service, residential brokerage operating in 36 U.S. markets.
In the location-based services category, Yelp won a spot. Craigslist kept its place in the “commerce” category.
Not surprisingly, Facebook, MySpace and Twitter all claimed spots in the social and publishing category.
Not making the cut – Trulia in real estate, and recruitment portals JobCoin, JibberJobber, and JobScore, all of which were nominated (see our story here).
The full list is here.
Simply Hired imposes $500/mo min ad spend
Advertisers on job search engine Simply Hired will now have to spend a minimum of $500 per month. It’s a surprising move. Rival Indeed.com has no advertising minimum. Neither does Google AdWords.
The new fee came at the same time as a crackdown by Simply Hired to remove listings from other sites the company believes are posting either fake listings or repackaging listings from other sites as their own. Simply Hired is also removing listing that are “artificially modified” (according to the company’s FAQ) – for example via keyword stuffing. Additionally, jobseekers who click through on a job ad can’t be required to register to see the full ad, according to the FAQ.
All this is causing confusing among job boards, some who suspect Simply Hired is removing their listings because they won’t pay the $500 minimum (we reported on a similar uproar over at business ratings site Yelp where some stores alleged that Yelp was forcing them to pay to remove negative feedback).
Cracking down on job ad copying is a tad ironic given that’s Simply Hired’s basic business model – to aggregate ads from other sources (although, of course, SimplyHired forwards clicks to the originating site).
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