We’re estimating that Craigslist will generate $122 million in revenue and profits of $88 million to $99 million in 2010. More than half the company’s revenue comes from recruitment advertising, while 30 percent comes from “adult services” ads — thinly disguised advertising for prostitutes — and about 17 percent (almost $21 million) comes from apartment ads in New York City. Read the rest of this entry »

Top execs at automotive advertising portals around the world expect revenue gains in 2010 as car-makers and dealers search for the best media for their messages.

Those same experts also expect more use of online video and mobile advertising along with more efforts in social media to drive car sales. Read the rest of this entry »

Social media are generating strong interest among real estate agents as tools for advertising and delivering leads. And while property professionals are still buying print, the perceived value of that is falling off a cliff, according to research from the Advanced Interactive Media Group / Classified Intelligence. Read the rest of this entry »

Craigslist, the “free classifieds” site that offers community advertising in 570 markets worldwide but charges only for a tiny percentage of its ads, will generate $100 million in revenue in 2009, according to AIM Group / Classified Intelligence estimates.

That’s an increase of more than 23 percent from Craigslist’s estimated 2008 revenue, making clear that the company continues to grow significantly while many classified-advertising publishers are reporting year-over-year drops of 50 percent or more in certain categories. Read the rest of this entry »

Work smart. That’s the message that comes through in every element of the 2009 AIM Group / Classified Intelligence annual report about recruitment advertising.

From our survey of recruiters, to our country-by-country look at recruitment advertising, to our parallel “what you should know” synopses for recruiters, advertising agencies and advertising publishers (dot-com, print and broadcast), the message is clear: “Do more with less.” Read the rest of this entry »

Call centers are a major concern for publishers of all sizes and types — newspapers, dot-coms, niche publications and others.

The report studies the issues of outsourcing, offshoring, downsizing, inbound vs. outbound calls. Read the rest of this entry »

Craigslist has become a global powerhouse of classified advertising – most of it free. This 12-page report, published in our April 3, 2008 edition of Classified Intelligence Report, examines Craigslist’s estimated revenue for 2008, key competitors, free-classified sites in other markets, and the challenge Craigslist faces from Kijiji, EBay’s classified site. Read the rest of this entry »

With more and more places for your potential customers to shop online, building the marketplace of choice is more and more of a challenge –marketplaces that combine shopping channels, classifieds, yellow pages, and, perhaps, even auctions become important hubs of local commerce. Read the rest of this entry »