Craigslist 2010
We’re estimating that Craigslist will generate $122 million in revenue and profits of $88 million to $99 million in 2010. More than half the company’s revenue comes from recruitment advertising, while 30 percent comes from “adult services” ads — thinly disguised advertising for prostitutes — and about 17 percent (almost $21 million) comes from apartment ads in New York City.
Craigslist revenue to top $122 million
While Craigslist is growing generally, so are its vulnerabilities. We take a look at how some companies are attacking those weaknesses. We also include a 15-point prescription for competing.
The 47-page report also includes:
— An extensive overview of Craigslist, which grew from an e-mail list founded by Craig Newmark 15 years ago.
— A recap and timeline of the ongoing legal battle between Craigslist and EBay.
— A look at other successful classified advertising sites and companies, including Oodle and Kaango in the U.S.; Kijiji, Loquo, Gumtree, Marktplaats and others owned by EBay as it expands its classified footprint; Schibsted’s successful Blocket marketplace model, now in 10 countries, and more.
Only $399.00
Download the Craigslist 2010 Free Preview.
[...] on our YACLW theme. (That’s “yet another Craigslist wannabe,” for those of you who didn’t buy or read our 2010 Craigslist [...]
[...] Our research estimates that Craigslist will generate more than $36 million this year from “adult services” ads – let’s be real, they’re actually “prostitution ads” – more than three times the revenue it generated last year. (Whether “prostitution ads” translate into “profiting from sex trafficking,” as the group claims, is a giant leap. But that’s their battle to fight.) [...]
[...] in the “there’s porn ads on them websites” battle — which is at least partly spurred by our research showing Craigslist will generate an estimated $36 million in “adult services” ads in the United [...]
[...] founder Craig Newmark and CEO Jim Buckmaster certainly don’t need the proceeds from the $36 million or so in prostitution ads that they’ll run in 2010. EBay, the other shareholder in Craigslist [...]
[...] about $1 million less than we projected in our April 2010 annual report, when we said Craigslist would earn about $122 million for the year — $36 million of that in [...]