Author Archive
Latin America: Battle is growing for classified ads
Use of the Internet and interactive media in Latin America is growing fast and furious — reminiscent of double-digit growth that marked the ―Dot-com 1.0 era in the United States in the late 1990s. Read the rest of this entry »
Jobs-ad outlook 2012: ‘Social 2.0’
We’re in a place in modern history we’ve never really been before: Jobs are shifting globally and labor pools are shrinking locally. No one really knows how it’s all going to work out.
However, there does seem to be a constant in the chaos: The No. 1 way to get hired is still knowing somebody on the inside. Read the rest of this entry »
Social media: Influencer of the ages
This 19-page special report in Classified Intelligence Report covers social classifieds in a special report penned by executive editor Peter M. Zollman. He points out some stellar examples and concludes with a nine-point prescription for doing social classifieds right. Read the rest of this entry »
Classified Fraud 2011: Global Threat and Growing
In this special 22-page report, we examine global classified fraud and abuse, and what publishers of all sizes are doing to combat it. Read the rest of this entry »
Craigslist and Free Classifieds Worldwide 2011
Sex ads: Where the money is
Ten websites will generate an estimated $63 million in sex-ad revenue in the U.S. in 2010, and with Craigslist out of the “adult services” business many sites are jockeying for position to capture the revenue that Craigslist bypassed, new research from the AIM Group shows. Read the rest of this entry »
Craigslist 2010
We’re estimating that Craigslist will generate $122 million in revenue and profits of $88 million to $99 million in 2010. More than half the company’s revenue comes from recruitment advertising, while 30 percent comes from “adult services” ads — thinly disguised advertising for prostitutes — and about 17 percent (almost $21 million) comes from apartment ads in New York City. Read the rest of this entry »
Automotive advertising 2010
Top execs at automotive advertising portals around the world expect revenue gains in 2010 as car-makers and dealers search for the best media for their messages.
Those same experts also expect more use of online video and mobile advertising along with more efforts in social media to drive car sales. Read the rest of this entry »
Real Estate Advertising 2009
Social media are generating strong interest among real estate agents as tools for advertising and delivering leads. And while property professionals are still buying print, the perceived value of that is falling off a cliff, according to research from the Advanced Interactive Media Group / Classified Intelligence. Read the rest of this entry »
Craigslist 2009: Hitting the $100 million mark
Craigslist, the “free classifieds” site that offers community advertising in 570 markets worldwide but charges only for a tiny percentage of its ads, will generate $100 million in revenue in 2009, according to AIM Group / Classified Intelligence estimates.
That’s an increase of more than 23 percent from Craigslist’s estimated 2008 revenue, making clear that the company continues to grow significantly while many classified-advertising publishers are reporting year-over-year drops of 50 percent or more in certain categories. Read the rest of this entry »
Recruitment Advertising 2009
Work smart. That’s the message that comes through in every element of the 2009 AIM Group / Classified Intelligence annual report about recruitment advertising.
From our survey of recruiters, to our country-by-country look at recruitment advertising, to our parallel “what you should know” synopses for recruiters, advertising agencies and advertising publishers (dot-com, print and broadcast), the message is clear: “Do more with less.” Read the rest of this entry »
Call Center 2008
Call centers are a major concern for publishers of all sizes and types — newspapers, dot-coms, niche publications and others.
The report studies the issues of outsourcing, offshoring, downsizing, inbound vs. outbound calls. Read the rest of this entry »
Craigslist – 2008
Craigslist has become a global powerhouse of classified advertising – most of it free. This 12-page report, published in our April 3, 2008 edition of Classified Intelligence Report, examines Craigslist’s estimated revenue for 2008, key competitors, free-classified sites in other markets, and the challenge Craigslist faces from Kijiji, EBay’s classified site. Read the rest of this entry »
Intelligent Marketplaces (free)
With more and more places for your potential customers to shop online, building the marketplace of choice is more and more of a challenge –marketplaces that combine shopping channels, classifieds, yellow pages, and, perhaps, even auctions become important hubs of local commerce. Read the rest of this entry »
