Articles

MercadoLibre may launch new operations

Latin America technology and e-commerce company MercadoLibre said it might expand its operations to other countries where it does not operate, including Paraguay and Bolivia, an executive told local newspaper La Nacion. “We do not discarde [the idea of] coming to the markets where we don’t have operations like Bolivia and Paraguay, and grow through acquisitions, as we did with the...

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France is behind USA in using property portals, but ahead of Germany and UK

29 percent of French people visited a real estate website this March making France the country with the second highest rate of coverage among eight countries studied – it trails the U.S., but is ahead of Germany and the UK,concluded Lloyd Mullender, media consultant to Mediametrie/NetRatings, after analyzing a panel of 22,000 French Internet users. 13.4 million was the number of users who...

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New French sites compare agents, listings, portals

A number of sites have emerged in France in the last year that aim to offer users a comparison tool when navigating real estate portals. For example, Meilleursreseaux.com ranks real estate agents by various criteria, particularly by a number of ads each of them has on LeBonCoin, which they view as the most important portal. The aim is to help users find a good real estate professional or an...

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Information Builds User Engagement

p5rn7vb Spanish classified brands seeking differentiation are increasingly using information to reach potential users and build loyalty among existing visitors. Two companies using proprietary information to target specific audiences are recruitment site JobAndTalent and property portal Idealista. JobAnd Talent, a recruitment platform that uses big-data analysis to find potential job matches for...

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Greenlight for Swisscom´s takeover of Publigroupe

The takeover of Publigroupe by Swiss national telecom operator Swisscom is cut and dried: Swisscom announced that its public takeover bid to acquire digital marketing and media group Publigroupe has been successful and is approved by the Swiss Competition Commission. At the end of the extended period for acceptance of the takeover, the 25th of August, Swisscom has increased its stake in...

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Aukro.cz automates its B2B communication

The Czech’s biggest marketplace Aukro.cz, owned by Naspers’s Allegro Group, launched the SALESmanago marketing automation system to boost its B2B online communication. SALESmanago is a marketing automation system created by the Polish company Benhauer. According to Datanyze, it is the tenth most popular marketing automation platform in the world. Aukro will use SALESmanago to identify...

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