Automotive

Carfax launches CrashDocs.org

Vehicle history report veteran Carfax now offers instant online access to law-enforcement accident reports. Here’s the announcement: Carfax Announces Instant Availability Of Crash Reports Online Crashdocs.org Is One-Stop Shop for Insurers; Saves Police Departments Time, Money CENTREVILLE, Va., March 4, 2015 /PRNewswire/ — Carfax has taken a huge step forward in eliminating the...

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Dealer online-form lead gen worsens

blackjack games In its latest report of online activity on auto-dealer websites, automotive research firm Dataium reported yet another drop in the number of car and truck shoppers completing online contact forms to reach dealers about vehicles of interest.  In January, a mere 1.9 percent of vehicle shoppers completed these online forms to contact dealers. The report’s infographic below...

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Fixed ops next big U.S. auto focus

U.S. auto dealers, for whom fixed operations represent 43 percent of their total revenue, devote a mere 3 percent of their online marketing to this crucial part of their bottom line. Now, two movements threaten to dilute dealer service-department revenue: Online (long-distance) auto sales Cars on the road longer, and long after their warranties have expired Automotive publishers have a huge...

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Scout24 launches Switzerland’s first digital auto mag

Scout24 Switzerland, Ringier’s classifieds subsidiary, launched the first issue of Wheels, its digital magazine for autos, in February. The innovative e-magazine, conceived purely for mobile devices, was developed for Scout24 Switzerland by the GO Group. It is available for free on iOS and Android devices, and in abbreviated format in responsive design at www.wheels.ch. Ten issues of Wheels...

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It’s official: Auto Trader will float

Auto Trader will list on the London Stock Exchange (LSE) next month in a move that The Daily Telegraph estimates could value the U.K.’s leading auto platform at £2 billion ($3.1 billion U.S.). We’ve covered strong rumors over the past few months that the company was considering a trade sale, or a listing, and now it officially is a listing. Announcing the intention to float, Ed...

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TransUnion: Millennials ARE buying cars

In contrast to several reports that millennials haven’t any interest in vehicle purchases, a recent TransUnion study determined that these young folks are eager to get behind the wheel. According to the latest TransUnion Auto Report,  27 percent of U.S. auto loans originating in 2014 were for buyers born in 1981 or later.  This is a significant increase from the 19 percent reported in...

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