Automotive

Cars.com newspaper affiliate fees leap as much as 300 percent

With the October 1 buy-out of Cars.com by Gannett Company, newspaper affiliates retained their right to sell Cars.com advertising to auto dealers in their local markets for another five years. However, they’re now paying a considerably heftier price to do so. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...

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Johnston Press announces strong digital growth in Q3

Autos and recruitment continue to lead year-on-year digital growth at Johnston Press, increasing advertising revenue by 79 percent and eleven percent, respectively, for the three months running up to Oct. 18. In an interim statement issued this morning, Johnston said digital revenue was up 51 percent y-on-y, and overall advertising losses narrowed y-on-y from being down 4.6 percent in H1 of...

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Auto dealers need to wake up to online – Gumtree SA

Jeff Osborne, head of automotive at general classifieds giant Gumtree in South Africa, said local auto dealers should switch from a “feet-through-the-door” mentality to an “eyes-to-the-site” mentality. “I realized early on that these platforms were great for the average consumer. For them the sites opened up a world of choice, a way to compare prices easily, and a way to make...

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Twitter spurred $760 mil in 2013 car sales

In a recent study of more than 20 midsize and luxury compact cars, marketing analytics firm MarketShare determined that Twitter drove $760 million in vehicle sales on Twitter through Twitter Ads, positive brand mentions, amplification of TV advertising, and the Twitter activity of the manufacturers themselves. The TV amplification stats were surprisingly impressive. When the automaker ran an...

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Edmunds ads had to go or THEY would, said dealers

Edmunds.com just introduced a series of commercials and YouTube videos about haggling auto dealers that many dealers found insulting. What Edmunds thought was a humorous marketing of its Price Promise no-haggle car-buy system some dealers called  an insulting re-enactment of outdated stereotypes, according to AdAge.  Dealers said the ads could end or their relationship with Edmunds would. The...

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Cars.com’s Golub, Swislow resign

where to buy garcinia cambogia Mitch Golub, president of Cars.com, and the automotive giant’s first employee, is leaving the company in March. Another one of its first executives, Bill Swislow, is saying goodbye as well. “Mitch will continue on in advisory role until March 1,  as Alex Vetter and Dan Jauernig transition into their new positions,” a company representative told us...

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