Automotive

Auto Trader to launch major TV campaign

Auto Trader is launching a £6.5 million ($10 million U.S.) television advertising campaign on the day after Christmas to highlight the online features it offers to help people find their perfect autos. The TV advert called ‘Searchers’ shows people from a young age looking and observing, leading to older people using the same observation skills to admire the autos which suit them...

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TrueCar: $1.1 trillion U.S. 2014 auto sales

Both new and used cars and trucks are selling in the U.S. at higher prices, and used-vehicle inventories are increasing, according to comparison shopping site TrueCar. These are the primary factors in a boost to vehicle sales for the 2014 year. Here’s the announcement:  TrueCar projects combined revenue for new and used U.S. auto sales to top $1.1 trillion in 2014 Transactional prices up...

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AutoTrader.com adds DealerRater consumer reviews

AutoTrader.com sister site KBB.com has offered access to DealerRater consumer reviews of dealerships for more than a year now, and finally AutoTrader.com will do the same, by the end of December. The planned process  offers less transparency than consumers might like, however. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client?...

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Volvo joins online-car-sale trend

Volvo is going to bypass almost all brick and mortar auto shows and start selling vehicles online, according to Automotive News.  Unlike  Tesla and Carvana, however, Volvo will keep its 2,000 U.S. and European dealers in the mix, for delivery of the purchased vehicles. “The plan is to have all our car lines in all our markets offered digitally,” Volvo sales chief Alain Visser told...

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Stock mix matches demand at only 1% of dealers, says Auto Trader

Auto Trader claims its iControl tool shows that only one percent of dealers have the perfect used-auto stock mix to match local demand, as the auto site prepares, for the first time, to send U.K. dealers “Auto Trader Top 10″ tables of the most desirable autos in their regions. Look at the tool at AutoTraderTop10.co.uk (here). Its iControl tool uses Big Data techniques to analyze...

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Prices to rise again on Mobile.de

blackjack games Mobile.de, Germany’s No. 1 auto site, announced its next round of listing price increases roughly four months in advance… This content is available to Classified Intelligence Report clients. Want to know more about becoming a...

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