Automotive

VIN-specific new-car info at KBB.com

While it’s long been a feature for pre-owned vehicles, Kelley Blue Book is now offering access to detailed new-car information by VIN number. Here’s the announcement: Kelley Blue Book Industry Solutions Now Offer Easy Access To Trusted New-Vehicle Values, Data By VIN Customers Can Quickly Obtain VIN-Specific Information for Both New, Used Vehicles  IRVINE, Calif., April 14,...

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Social media heavily impacts vehicle buys, finds J.D.Power

More than 9,800 online consumers participated in the J.D. Power 2014 Social Media Benchmark Study, telling the automotive research firm that social media has a great impact on the vehicles they buy. J.D. Power  found that: One of every five use social media as their primary source of information on vehicles 26% rely solely on social media for friend recommendations on car and truck choices For...

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Animated snowman goes interactive in new automotive ad campaign

In the battle for attention and engagement on mobile devices, automaker Nissan has upped the interactive ante with a new tablet-specific ad campaign running exclusively in Canada. Working with Canadian ad network Juice Mobile and the OMD global media agency, Nissan repurposed a 60-second TV spot for its 2014 Nissan Rogue by adding five interactive hot spots which viewers can click on for more...

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Jumpstart, CarSoup chasing Cars.com media partners? buying Cars.com?

Is CarSoup is about to step into what it perceives as a void created by any sale of Cars.com?  CarSoup has already taken from Cars.com collaboration the auto listings of The Boston Globe’s Boston.com.  In CIR 15.05, March 13, we suggested  CarSoup parent Jumpstart Automotive Group,  part of Hearst Magazines, as a possible Cars.com buyer.  This collaboration with Rubicon Project...

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States, dealers, fight Tesla business model;Tesla plans more affordable cars

Electric-car manufacturer Tesla’s penchant to cut out the middle firm (the dealer) in its auto sales is being met with resistance,  not just from the auto dealers themselves but from several U.S. states as well. This is not an obstacle unique to Tesla.  Online-only auto sales listing publisher Carvana has run into these issues as well. But then, Carvana is nearly asking for this kind of...

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Autoscout24 launches dedicated e-auto site

Autoscout24.de, Germany’s No. 2 auto portal, launched a sub-site today dedicated to electric and hybrid autos. At Elektro.autoscout24.de users find information on technology, test reports, and rent conditions and can search e-autos and hybrid autos for sale, or compare models. “We want to give users a comprehensive overview of e-autos and hybrids,“ said Alberto Sanz, co-CEO of...

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