Automotive

Gumtree sponsors BT Sport Premier League

Gumtree has signed a sponsorship deal with BT Sport for its coverage of 2015/2016 Barclays Premier League matches. The campaign is set to start on August 8 and is Gumtree’s biggest broadcast sponsorship deal to date. The ads, created by BT Sport’s in-house team, will feature during the opening, breaks and closing credits of all 38 Barclays Premier League live matches on BT Sport as well as...

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Russia’s Carprice gets $40 million injection

Russian auto recommerce venture CarPrice.ru received a capital injection of $40 million U.S. from a group of private investors and funds, including the Baring Vostok Private Equity Fund and venture fund Almaz Capital. CarPrice offers car owners a free valuation service based on vehicle specifics, and provides the chance to sell their autos via a national network of dealers. Since it invites...

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TrueCar VP joins The Appraisal Lane team

Kenneth Potter, most recentlyTrueCar VP of dealer development, has joined The Appraisal Lane (TAL), a trade network and communications platform for used-vehicle dealers, based in San Francisco. Before TrueCar, Potter was GM of CarMax, VP of sales for Greenlight.com and VP and GM of CarsDirect.com, among other positions. Here’s...

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Auto Trader U.K. goes programmatic

The U.K.’s Auto Trader is amping up programmatic and targeted advertising by leveraging what it knows about cars, dealers and their customers, marketing magazine The Drum reported. “It’s about moving beyond the last click model,” Auto Trader’s commercial director of digital Rakesh Patel told the magazine. What he means is that Auto Trader wants to arrive at a point where it can...

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Is Apax looking to sell Canada’s AutoTrader?

The owner of Canada’s AutoTrader.ca has begun a strategic review of the company with an eye towards either a sale or IPO. Private equity firm Apax Partners LP, which purchased AutoTrader.ca’s parent Trader Corporation from Canada’s Yellow Media in 2011, has in the past few weeks been interviewing investment banks, according to The Wall Street Journal. Apax is looking at a sales or public...

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Maria Soklis new president of Cox Automotive Canada

Cox Automotive has named Maria Soklis to the newly created role of president of Cox Automotive Canada. The position is primarily focused on business and strategy and Soklis will report to Joe George, senior vice president of Cox Automotive Strategy at the company’s headquarters in Atlanta. Soklis comes to Cox from eight years at Kia Canada, where she was vice president and COO with a focus on...

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