R.L. Polk sale stalled by dealers’ lawsuit against Carfax
R.L. Polk, owner of vehicle-history firm Carfax, has been up for sale since early this year, and there are several folks considering its purchase. Now, however, according to The Wall Street Journal, prospective buyers are saying thanks but no thanks, at least for now. The stumbling block is the class action lawsuit that 120 or more auto dealers have filed against Carfax, based on its unpopular...
Read MoreOver a third of all French web users visiting car sites
16.9 million visitors, or 37.3 per cent of all French web users visited car sites in March according to figures from national audience auditors Médiamétrie. Of the different categories of car sites (manufacturers’ own, information, and classifieds) it was the classifieds ads sector that got the biggest share. The car section of Leboncoin alone scored 7.8 million visitors, followed...
Read MoreKBB.com wins two Webby awards
Kelley Blue Book was honored with two Webby awards this year, one for its KBB.com site, and another for its mobile ratings and reviews. Kelley Blue Book is owned by AutoTrader Group. Here’s the announcement: KBB.com, Optimized Mobile Site Honored by 17th Annual Webby Awards Kelley Blue Book Website Recognized with Official Honoree Designation for Second Consecutive Year; Mobile Website...
Read MoreOnline dealership reviews top dealer-shop tool, Cars.com most-used review site
Online reviews of dealerships are the most-used decision-making tool for car buyers, according to the latest Digital Air Strike study. Of the 2,000 consumers participating in the Spring 2013 Automotive Social Media and Reputation Trend Study, 61 percent turned to Cars.com for dealer reviews, and 54 percent read Edmunds.com consumer reviews. Additionally, 43 percent headed to Facebook to study...
Read MoreAutoTrader.com celebrates 15th anniversary with Facebook contest
If you or your auto dealership use your vehicle to do good in your community, the charity of your choice just might get a $1,000 or even $10,000 check from AutoTrader.com. The vehicle listing giant is celebrating its 15th anniversary with a Facebook contest that celebrates good works. The contest is open to individuals, auto dealerships and even AutoTrader Group employees. To enter, head to...
Read MoreTransUnion turned to Carfax for new car-loan-delinquency predictor
Risk management service TransUnion has just announced its new Vehicle History Score, which helps lenders predict future loan delinquency. Carfax is providing vehicle history reports to TransUnion, so that lenders can peruse the history of vehicles used as collateral. Each vehicle is identified by VIN number only, owners remain anonymous, and the vehicle is given a score from 100 to 999 based...
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