Building Audience

Dutch No. 2 auto site AutoTrack.nl partners with a talk show

De Persgroep-owned AutoTrack.nl partners with a talk show RTL Autovisie, at which guests of the studio discuss a range of cars presented at the portal. Establishing partnerships with TV channels seems like an increasingly popular practice among classified sites, which serves as an advertising tool for the site itself and the listings, as well as real estate agents or car dealers posting at the...

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Segundamano signs TV star as spokeswoman

m4s0n501 Segundamano.es, Spain’s second-largest general classifieds site, just signed its first brand ambassador: Spanish TV presenter Pilar Rubio. Rubio promotes Segundamano, which is owned by Schibsted Classified Media, as an opportunity for “intelligent, responsible, sustainable” shopping, and encourages people to buy and sell goods second-hand in order to reduce consumption...

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Yad2 hosts street long “garage sale” in Jerusalem

When we first wrote about the Israeli general merchandise classified site Yad2 back in 2012, we reported on the somewhat odd fact that Israelis are reluctant to buy used items like baby carriages, record players and old toys. “People will actually throw a bike or a game away” rather than re-sell it on the site, lamented Yad2’s CEO Yavin Gill-more at the time. To increase participation in...

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Gumtree Singapore expands mobile reach

Gumtree Singapore launched a mobile app on Sept. 15, as part of the company’s global mobile strategy. eBay’s Gumtree is Singapore’s leading free online classified platform. In its press release (read here) the company claims to have more than 100,000 users, 1.5 million unique visitors a month, a million page views and 10,000 new listings daily. It has over 300,000 live listings and...

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De Persgroep revamps its online advertising strategy

The publishing house De Persgroep is boosting its efforts at automated trading, automatic ad sales and mobile ad distribution in the Dutch market with the goal of gaining increased attention from the audience. “Our new brands are receiving over six million contacts daily with 3.8 million unique individuals, giving us every day 18 minutes of their attention. The story needs to be told much...

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France is behind USA in using property portals, but ahead of Germany and UK

29 percent of French people visited a real estate website this March making France the country with the second highest rate of coverage among eight countries studied – it trails the U.S., but is ahead of Germany and the UK,concluded Lloyd Mullender, media consultant to Mediametrie/NetRatings, after analyzing a panel of 22,000 French Internet users. 13.4 million was the number of users who...

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