Building Audience

Solocal’s revenue dwindles despite digital growth

The revenue of Solocal Group (formerly PagesJaunes Groupe), a leader in local advertisement and communication in France, dropped 6.3 percent in the Q2 of FY2014 to €255 million ($341 million U.S.), the company said in a statement. The 0.4-percent increase in revenue from digital activities did not offset the 16-percent decline in printed directories revenue. The total revenue from Internet...

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Schibsted drops the Bikhir brand in Morocco

Detail of the merger of Schibsted-owned Bikhir.ma and Avito.ma, the two leading general classified sites in Morocco, was announced this week, five months after the deal was first signed in February (our report here). The merged site will be called Avito.ma, and it will be headed by Bikhir’s manager Larbi Alaoui Belrhiti, the parties announced… This content is available to Classified...

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Sexism in maps? Good point. Who knew?

  Here’s a topic we never thought of: Sexism in street maps. But it’s an interesting topic, and it’s covered very well in this article by Ariel Schwartz at FastCompany.com. She notes how Open Street Map is compiled from input by, well, anybody. And since “there are far more male contributors than female contributors,” sexism can surface. “There is a specific bias because people...

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Gumtree U.K. to simplify its apps and site

Gioia Manetti, new chief customer officer at Gumtree U.K., has been at her desk for a shade under four weeks, but she already has a clear vision of how simplicity will help the site attract more users and deliver on the board’s vision of making it a top-ten site in the U.K.. The key point: she believes what makes a classifieds site simple to use has changed, and hence Q3 and Q4 will see...

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Krrb markets classifieds via blog content

We got a newsletter in our email this morning that really whet our classifieds appetite. It was from Krrb, the edgy, photo-rampant marketplace platform that powers the ever-so-entertaining and informative Apartment Therapy. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...

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OLX Philippines donates new classroom

Here’s a feel-good project that anyone can appreciate: OLX in the Philippines has donated a new classroom and educational tools to a high school in Masugbu, a town southwest of Manila. RJ and Arianne David, who founded the general classifieds site Sulit.ph, visited Masugbu to make the donation under their motto, “Pay it Forward.” “We value education,” said RJ David, according to Manila...

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