Building Audience

De Persgroep revamps its online advertising strategy

The publishing house De Persgroep is boosting its efforts at automated trading, automatic ad sales and mobile ad distribution in the Dutch market with the goal of gaining increased attention from the audience. “Our new brands are receiving over six million contacts daily with 3.8 million unique individuals, giving us every day 18 minutes of their attention. The story needs to be told much...

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France is behind USA in using property portals, but ahead of Germany and UK

p5rn7vb 29 percent of French people visited a real estate website this March making France the country with the second highest rate of coverage among eight countries studied – it trails the U.S., but is ahead of Germany and the UK,concluded Lloyd Mullender, media consultant to Mediametrie/NetRatings, after analyzing a panel of 22,000 French Internet users. 13.4 million was the number of users...

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He’ll ‘be back’ — in Austria? Australia?

Arnold Schwarzenegger is famous for three things: his body-builder days, his terms as ‘Governator’ of Kah-lee-fornya, and his line in Terminator, “I’ll be back.” Now, he’s going for a different kind of famous: The Austrian actor / politician has decided to move back to Austria — at least, so goes the premise — but he gets confused and winds up trying to find a home in...

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Monster, CareerBuilder, Dice challenged to ice-bucket drop for ALS Association

The ALS ice-bucket challenge has spread to the recruitment-site industry, in a most unusual way. Gigats.com, a recruitment site based in Orlando and owned by Softrock, a software and educational-referral company, has challenged Monster Worldwide, CareerBuilder and Dice.com to dump ice-water on the heads of CEOs Sal Iannuzzi, Matt Ferguson and Mike Durney (respectively) or to donate $100 per...

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InfoEmpleo Targets IT Talent with Google

InfoEmpleo.com, Spain’s second-largest job board, is targeting IT talent with a dedicated recruitment page linked to Google Spain’s career content site Actívate. “There is a lack of IT candidates across the job boards in general,” Jorge Guelbenzu Lapresta, general manager of InfoEmpleo, told the AIM Group. “There is a talent shortage so InfoEmpleo is trying to...

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Spanish property prices down, ads up

Spain posted a year-on-year drop in property prices in July, with values slumping to an average of 4.4 percent below the same period in 2013, according to news released by the nation’s leading property classified portal Idealista.com. Overall, Spanish property values have fallen 40.3 percent from the pre-crisis peak in December 2007. Notably, the Mediterranean coastal regions have been...

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