Building Audience

Immoportal.be emerges to challenge leader Immoweb

Belgium’s online real estate market witnessed the emergence of a new site, Immoportal.be, wanting to challenge the No.1 Immoweb.be by catering only to professionals and charging them lower rates. Launched at the end of January with great fanfare at a gala ceremony in a castle, Immoportal already claims to have 76,000 listings, making it the country’s No.3. Joe Chtouki, the founder, aims to...

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Groupon self-gifting suggests revenue idea for classified marketplaces

Groupon, in a clever attempt to generate sales, named today, December 11, as self-gifting day. It’s basically a ploy to get us to spend money on ourselves, along with buying holiday gifts. But it got us to thinking: Wouldn’t it be smart – and surely revenue-producing –  if Groupon or any classified publisher or online marketplace set up This content is available to...

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Avito.ma expected to turn profit in 2016

Avito.ma, the leading general classifieds site in Morocco that recently merged with Bikhir.ma, is currently in an investment phase and will likely begin to bring profits in 2016, its general manager Larbi Alaoui Belrhiti said. The Moroccan market is facing a battle for No. 1 position between the country’s oldest classifieds site MarocAnnonces.com and Avito.ma. .. This content is available...

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Dutch No. 2 auto site AutoTrack.nl partners with a talk show

De Persgroep-owned AutoTrack.nl partners with a talk show RTL Autovisie, at which guests of the studio discuss a range of cars presented at the portal. Establishing partnerships with TV channels seems like an increasingly popular practice among classified sites, which serves as an advertising tool for the site itself and the listings, as well as real estate agents or car dealers posting at the...

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Segundamano signs TV star as spokeswoman

Segundamano.es, Spain’s second-largest general classifieds site, just signed its first brand ambassador: Spanish TV presenter Pilar Rubio. Rubio promotes Segundamano, which is owned by Schibsted Classified Media, as an opportunity for “intelligent, responsible, sustainable” shopping, and encourages people to buy and sell goods second-hand in order to reduce consumption and...

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Yad2 hosts street long “garage sale” in Jerusalem

When we first wrote about the Israeli general merchandise classified site Yad2 back in 2012, we reported on the somewhat odd fact that Israelis are reluctant to buy used items like baby carriages, record players and old toys. “People will actually throw a bike or a game away” rather than re-sell it on the site, lamented Yad2’s CEO Yavin Gill-more at the time. To increase participation in...

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