Building Audience

InfoEmpleo Targets IT Talent with Google

InfoEmpleo.com, Spain’s second-largest job board, is targeting IT talent with a dedicated recruitment page linked to Google Spain’s career content site Actívate. “There is a lack of IT candidates across the job boards in general,” Jorge Guelbenzu Lapresta, general manager of InfoEmpleo, told the AIM Group. “There is a talent shortage so InfoEmpleo is trying to...

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Spanish property prices down, ads up

Spain posted a year-on-year drop in property prices in July, with values slumping to an average of 4.4 percent below the same period in 2013, according to news released by the nation’s leading property classified portal Idealista.com. Overall, Spanish property values have fallen 40.3 percent from the pre-crisis peak in December 2007. Notably, the Mediterranean coastal regions have been...

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Solocal’s revenue dwindles despite digital growth

The revenue of Solocal Group (formerly PagesJaunes Groupe), a leader in local advertisement and communication in France, dropped 6.3 percent in the Q2 of FY2014 to €255 million ($341 million U.S.), the company said in a statement. The 0.4-percent increase in revenue from digital activities did not offset the 16-percent decline in printed directories revenue. The total revenue from Internet...

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Schibsted drops the Bikhir brand in Morocco

Detail of the merger of Schibsted-owned Bikhir.ma and Avito.ma, the two leading general classified sites in Morocco, was announced this week, five months after the deal was first signed in February (our report here). The merged site will be called Avito.ma, and it will be headed by Bikhir’s manager Larbi Alaoui Belrhiti, the parties announced… This content is available to Classified...

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Sexism in maps? Good point. Who knew?

  Here’s a topic we never thought of: Sexism in street maps. But it’s an interesting topic, and it’s covered very well in this article by Ariel Schwartz at FastCompany.com. She notes how Open Street Map is compiled from input by, well, anybody. And since “there are far more male contributors than female contributors,” sexism can surface. “There is a specific bias because people...

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Gumtree U.K. to simplify its apps and site

p5rn7vb Gioia Manetti, new chief customer officer at Gumtree U.K., has been at her desk for a shade under four weeks, but she already has a clear vision of how simplicity will help the site attract more users and deliver on the board’s vision of making it a top-ten site in the U.K.. The key point: she believes what makes a classifieds site simple to use has changed, and hence Q3 and Q4 will...

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