Building Audience

France’s Acheter-Louer boosts ads with partnerships

Seeking to expand the number of listings, Acheter-Louer.fr partnered with SNPI, France’s National Association of Real Estate Professionals, and said the partnership should help it reach its target of 1.5 million listings in 2015. “We started working with SNPI to gather all listings from its members,” CEO Fabrice Rosset told Immomatin. In exchange, the union negotiated...

Read More

Listing possible on new Homegate app

Swiss real estate site Homegate.ch launched an updated version of its IOS app. The new IOS version enables users “to create and publish ads directly in only five steps” on Homegate.ch using an IOS mobile device, as the company announced on its site. Users can create and manage an account from their IOS device by filling out four mandatory fields in the app, with ads being...

Read More

Top 20 on web includes 3 from LatAm

A short analysis by SimilarWeb showed that Latin American countries still account for a considerable share of global Web traffic. Three Latin American countries appear on a top 20 ranking for Web traffic, according to the research. The SimilarWeb report shows that No. 4 Brazil, by far, tops the other two LatAm nations, Mexico, No. 17, and, No. 19 Argentina. With a 4.42 percent share of global...

Read More

TV Ads Key for Spain Property Portals

Spanish property portal Pisos.com has launched a TV-led above the line campaign with the slogan: “Finding the perfect house on pisos.com – there’s nothing to it”. TV remains a key tool for rapidly building audience and brand awareness, even in digital classifieds. Pisos.com’s two main competitors, Idealista.com and Fotocasa.es (part of SCM Spain), also use TV advertising as...

Read More

Immoportal.be emerges to challenge leader Immoweb

Belgium’s online real estate market witnessed the emergence of a new site, Immoportal.be, wanting to challenge the No.1 Immoweb.be by catering only to professionals and charging them lower rates. Launched at the end of January with great fanfare at a gala ceremony in a castle, Immoportal already claims to have 76,000 listings, making it the country’s No.3. Joe Chtouki, the founder, aims to...

Read More

Groupon self-gifting suggests revenue idea for classified marketplaces

Groupon, in a clever attempt to generate sales, named today, December 11, as self-gifting day. It’s basically a ploy to get us to spend money on ourselves, along with buying holiday gifts. But it got us to thinking: Wouldn’t it be smart – and surely revenue-producing –  if Groupon or any classified publisher or online marketplace set up This content is available to...

Read More