Building Audience

Sexism in maps? Good point. Who knew?

  Here’s a topic we never thought of: Sexism in street maps. But it’s an interesting topic, and it’s covered very well in this article by Ariel Schwartz at FastCompany.com. She notes how Open Street Map is compiled from input by, well, anybody. And since “there are far more male contributors than female contributors,” sexism can surface. “There is a specific bias because people...

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Gumtree U.K. to simplify its apps and site

Gioia Manetti, new chief customer officer at Gumtree U.K., has been at her desk for a shade under four weeks, but she already has a clear vision of how simplicity will help the site attract more users and deliver on the board’s vision of making it a top-ten site in the U.K.. The key point: she believes what makes a classifieds site simple to use has changed, and hence Q3 and Q4 will see...

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Krrb markets classifieds via blog content

We got a newsletter in our email this morning that really whet our classifieds appetite. It was from Krrb, the edgy, photo-rampant marketplace platform that powers the ever-so-entertaining and informative Apartment Therapy. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...

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OLX Philippines donates new classroom

Here’s a feel-good project that anyone can appreciate: OLX in the Philippines has donated a new classroom and educational tools to a high school in Masugbu, a town southwest of Manila. RJ and Arianne David, who founded the general classifieds site Sulit.ph, visited Masugbu to make the donation under their motto, “Pay it Forward.” “We value education,” said RJ David, according to Manila...

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Real estate network Edenhome merges with ListGlobally

Swiss-based Edenhome.ch and Australia’s ListGlobally have merged to create the world’s largest network of real estate listings. As Edenhome said in a press communiqué, the new company will operate under the brand ListGlobally with its headquarters in Lausanne, Switzerland. Offices will be maintained in the U.S. and in the Asia/Pacific region “to give all customers access to...

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Rebranding of Aprod.hu into Olx.hu ‘on the right track’

The recent switch of the site name Aprod.hu to Olx.hu was successful, according to the owner company Naspers/Allegro Group. “As of yesterday, visits, page views and the number of new ads posted are back at the levels we saw on the best days of Aprod.hu,” said Peter Dobra, classifieds business line director at Allegro Group, a subsidiary of Naspers… This content is available to Classified...

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