Legacy.com expands internationally with buy of Web Announcements Ltd.
Leading U.S. online paid obituary and memorials platform and Eppy award winner Legacy.com just expanded its geographic reach, with the acquisition of Europe’s top obituary and announcements platform provider, Web Announcements Ltd. With the combination of IAnnounce by UK-based Web Announcements and Legacy.com, the new international obituary platform will be working with more than 1,300...
Read MoreNewspaper classified departments on TV? Get real!
While we don’t know yet which departments will be the focus of NBC’s new reality show, the as-yet-unnamed program is going to offer a behind-the-scenes look at a community newspaper. Perhaps we’ll get to watch an inside recruitment advertising representative sell display advertising by phone, an outside rep sit down with an auto dealer, or a reporter scurry around town, using...
Read MoreZillow / Foreclosure.com collab ends, distressed addresses, maps free on Zillow
In a move that might well change the competitive landscape for foreclosure property sales in the U.S., Zillow has enhanced a consumer’s free search for distressed and foreclosed properties. A Zillow spokesperson confirmed to The AIM Group that This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...
Read MoreRightmove experiments with PeerIndex
U.K. property leader Rightmove is using social influence specialist PeerIndex to offer freebie copies of the book “Successful Property Letting”. PeerIndex works like its better known rival Klout in that it ranks the importance of individuals on the basis of their social media interactions. The interest for Rightmove is that if the PeerIndex promise works then the campaign will...
Read MoreEniro sells classifieds sites
The digital media house 203 Web Group, owner of classifieds site Allaannonser.se, has just acquired the car site Bilweb.se and generalist classified site Eniro köp och sälj (“Eniro Buy and sell”) from Eniro, one of the largest search and directory companies in Scandinavia. Bilweb.se has been online since 1996 and Eniro köp och sälj was launched in 2004 when Eniro acquired the Swedish...
Read MoreYahoo Screen to hype Ford Focus Electric
By Sharon Hill While it’s OEM rather than dealer-specific, Yahoo’s Plugged In Yahoo Screen reality contest has real possibilities for local as well as national classifieds. The Yahoo / Ford project immediately put us in mind of Chevy’s 2010 SxSW Road Trip Challenge. Yahoo has taken its challenge to the online screen, however, and hired celebrities as contest participants. While...
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