Building Audience

New Google search algorithm causes 34 percent drop in LeBonCoin mobile visibility

A new Google search algorithm that favors sites with mobile versions has cost leading French classified player LeBonCoin dearly as it saw a 34-percent drop in mobile visability in search results, French media reported (article here). As more and more searches are done via smartphone, a new SEO algorithm had to be added, according to Google. Even though Google said not much will change in terms...

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ParuVendu moves into third position among France’s real estate sites

ParuVendu.fr, France’s No. 5 horizontal classified site, acquired by Digital Virgo Group in 2012, has been working hard on advancing in the rankings, particularly in the auto and real estate segment, and has recently made it into third position among real estate sites, according to Ubiflow data (full list available here in French). With 8.5 million monthly visitors, the real estate segment...

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SegundaMano targets Mexican border

Schibsted’s SegundaMano is growing within the Baja California region of Mexico, which is close to the U.S. border, according to several media reports. As reported by the AIM Group recently, SegundaMano is eyeing the country’s north region for growth, and the Baja California peninsula plays an important role for the company to achieve that goal. About MXN 2.4 million (U.S.$161,344) in...

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In France Logic-Immo introduces tech innovations

France’s No. 3 real estate site Logic-Immo launched a whole bunch of high-tech additions to its services, including the Rhinov virtual reality service, a new mobile app, and partnership with Criteo to re-target advertising. Finally, Concept Multimedia, owner of Logic-Immo, purchased Rodacom, a real estate software company, to offer web solutions to client agencies. The new version of mobile...

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France’s Acheter-Louer boosts ads with partnerships

Seeking to expand the number of listings, Acheter-Louer.fr partnered with SNPI, France’s National Association of Real Estate Professionals, and said the partnership should help it reach its target of 1.5 million listings in 2015. “We started working with SNPI to gather all listings from its members,” CEO Fabrice Rosset told Immomatin. In exchange, the union negotiated...

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Listing possible on new Homegate app

Swiss real estate site Homegate.ch launched an updated version of its IOS app. The new IOS version enables users “to create and publish ads directly in only five steps” on Homegate.ch using an IOS mobile device, as the company announced on its site. Users can create and manage an account from their IOS device by filling out four mandatory fields in the app, with ads being...

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