Building Audience

Navent’s CompreoAlquile enters Costa Rican real estate classifieds market

Navent, a jobs and real estate classifieds company operating in 10 Latin American countries, has started its operations in the Costa Rican real estate classifieds market, a top executive told the AIM Group. Owner of the brand CompreoAlquile in Panama, the company funded by Tiger Global and Riverwood Capital will compete with BuscoMiCasa and Encuentra24, the two main players operating in the...

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IProperty Malaysia turns to virtual reality

IProperty Malaysia announced its latest enhancement – virtual reality showrooms enabled by ‘IProperty Goggles’, a device which works with a mobile phone, to display visuals enabling consumers to virtually walk through a showroom. According to IProperty’s press release, developers are also able to walk prospective buyers and investors through the showroom via 3D floor plans, produce 3D...

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Bauer enters car comparison market

Hamburg-based magazine publisher Bauer Media has entered the digital automotive marketplace with a new car comparison site, WhichCar, leveraging the publisher’s existing strength in automotive print titles Wheels, Motor and 4X4. WhichCar general manager Mark Orval told AIM Group that the move was a natural evolution built on the company’s heritage strength in automotive print brands....

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Sensis in digital rebrand

Advertising agency Sensis has launched a new brand campaign aimed at small to medium business, the first since the search company’s re-branding earlier this year as a primarily digital player. Sensis, previously wholly-owned by Telstra, was sold off in 2005, with U.S. private equity firm Platinum Equity gaining a 70 percent controlling interest. The new brand campaign, prepared by Ogilvy...

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Internet firms in India to double by ’16

E-commerce is booming in India and how. Top online marketplaces – Amazon-India, Snapdeal, Paytm and Flipkart – are ramping up resources fast to build capacity, leading to a hiring spree, reported the Economic Times (ET). Snapdeal is looking to double its employees from 5,000 by FY16, reports ET. It’s hiring across functions in technology, products, sales, supply chain and...

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OLX.in highlights Independence Day

OLX in India is capitalizing on Indian Independence Day Aug. 15 with a social media campaign that refers to the partition of India and Pakistan. The campaign, #Daastaan, uses poetry to capture the emotions of people who left their possessions behind in the partition, and suggests they might be able to recover them. Moving on is never easy when you find it hard to let go. But what if the lost...

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