Building Sales

Alma Media releases DIY marketing tool Meedio.fi

Alma Media launched a new marketing service called Meedio.fi, which enables users to buy classifieds and small banner ads on Alma Media’s local and regional online newspapers. At launch Meedio wasn’t (yet) enabling classifieds to be bought on Alma Media’s traditional classified sites (Etuovi.com, Autotalli.com etc.). It is connected to Alma’s local and regional online newspapers only,...

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PayCollective to e-commerce enable, share revenue, with classified publishers

PayCollective, the startup tool that enables e-commerce for classified and marketplace platforms, actively seeks newspapers and other listing publishers as collaborators. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click here. ...

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Real Estate Revolution to hit Orlando

Two veteran real estate trainers are premiering their Real Estate Revolution Conference in Orlando on Jan. 20, with a focus on teaching agents, brokers, and real estate lenders the ins and outs of growing their business. The Learning Network’s Matthew Ferrara and Daniel Elzer of The Training Academy will focus on technology and sales techniques to reach buyers and sellers.  The two have...

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Legacy.com founder launches ObitData

John Bikus, one of the founders of paid obituary and memorials platform Legacy.com, left the highly-successful and recently-acquired media-partner platform this past summer. He has now launched ObitData. The startup, still in the process of evolving,  is also a platform that hopes to build revenue for traditional media. This content is available to Classified Intelligence Report clients. Want...

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Live chat strong lead generator for auto dealers, finds Datiaum

In a study of buyer engagement, automotive research firm Datiaum found that live chat has replaced email as a strong lead generator for auto dealers. Visitors to auto dealer websites engaged with sales reps nearly 13 percent of the time via live chat, while those visiting sites without a live chat only engaged 3.2 percent of the time. Other important stats: Visitors viewed vehicle detail pages...

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New Canadian “Hub” brings brick and mortar to online shopping

Sites and apps that allow users to shop locally are seemingly sprouting up all over Canada. We’ve reported before about Diggit.ca, a network of sites that blend hyper, local and social classifieds. (We have an update on the company in our upcoming General Classifieds annual report.) One of the surprising take-aways from our interview with Diggit’s CEO Tish Hill is that giving small town...

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