Building Sales

De Persgroep revamps its online advertising strategy

The publishing house De Persgroep is boosting its efforts at automated trading, automatic ad sales and mobile ad distribution in the Dutch market with the goal of gaining increased attention from the audience. “Our new brands are receiving over six million contacts daily with 3.8 million unique individuals, giving us every day 18 minutes of their attention. The story needs to be told much...

Read More

Data Drives Sales at Coches.com

Auto classified Coches.com is using big data to promote new car sales during the traditional late-summer slump. The Spanish site gathers proprietary information from its more than 450 dealer partners across the country to give an accurate account of average prices for new cars. According to its latest report the average price of a new car in Spain fell by €600 in the past six months. Despite...

Read More

He’ll ‘be back’ — in Austria? Australia?

Arnold Schwarzenegger is famous for three things: his body-builder days, his terms as ‘Governator’ of Kah-lee-fornya, and his line in Terminator, “I’ll be back.” Now, he’s going for a different kind of famous: The Austrian actor / politician has decided to move back to Austria — at least, so goes the premise — but he gets confused and winds up trying to find a home in...

Read More

Pinterest, Twitter move into classifieds, marketplace

p5rn7vb For classified and marketplace publishers two prominent social networks – Pinterest and Twitter – might well become stiff competition. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...

Read More

Google makes new move to marketplace

Close-mouthed Google has nonetheless given several indications that at some point it will go head-to-head with online classified sites and marketplaces; with its latest move Google is being quite “vocal.” This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...

Read More

Trade Me stock drops to two-year low

TradeMe.co.nz, the classified site that’s so popular it’s sometimes referred to as New Zealand’s “other religion,” has hit some rough patches — with its stock dropping this week to the lowest point in more than two years. TradeMe (NZX: TME) fell to $3.51 per share on Tuesday, off 35 percent from its high of $5.43 just one year ago on May 22, 2013. (It recovered 4 cents, or 1.1...

Read More