Building Sales

58.com-Ganji merger: No official word yet

Wednesday came and went in Beijing and Shanghai, and there was no official confirmation of the merger between 58.com (NYSE: WUBA) and its smaller competitor, Ganji.com. A source in Beijing told our writer / analyst Don Gasper on Wednesday that talks between the two companies were still under way; later, Don advised us, “A source at Ganji says that nobody can talk until tomorrow...

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Free ads turning paid? At OLX, monetization is becoming a trend

Naspers is starting to monetize OLX. First came the announcement in India; now comes the Philippines. Where … This content is available to Classified Intelligence Report clients.  Want to know more about becoming a...

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LeBonCoin.fr sharpens its focus on auto segment

France’s dominant classified player LeBonCoin that engaged in more active monetization recently, is currently focusing on its auto segment making it more appealing to professionals with new services to be launched in 2015 including new performance indicator called phone clicks, new support service for dealers, and mobile app specifically for auto segment, new executive director Antoine Jouteau...

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France’s Acheter-Louer boosts ads with partnerships

Seeking to expand the number of listings, Acheter-Louer.fr partnered with SNPI, France’s National Association of Real Estate Professionals, and said the partnership should help it reach its target of 1.5 million listings in 2015. “We started working with SNPI to gather all listings from its members,” CEO Fabrice Rosset told Immomatin. In exchange, the union negotiated...

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Marktplaats.nl launches new media campaign, builds online car showroom

Marktplaats.nl came up with a massive media campaign on radio, TV and online featuring its new brand strategy, and is also expanding its focus on new car sales. The new advertising strategy with an ad featuring a man in his fifties who reunites with the vintage motorcycle from his youth shows Marktplaats helping users fulfill their dreams and brings them things that have emotional meaning. In...

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AOL advertisers to target Facebook, Twitter users

AOL and predictive marketing technology firm Kenshoo are teaming up to offer AOL advertisers a way to target Facebook and Twitter users, and later down the road other social-network users as well. AOL has its own predictive analytics engine, called One. It will provide  advertisers with attribution and other insights. Metrics will include frequency, reach and performance across every...

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