Building Sales

Dutch Marktplaats to offer tickets and travel packages

The leader of Dutch classified market, eBay-owned horizontal portal Marktplaats.nl enters the market for travel and leisure as it is about to begin offering travel deals in partnership with the Dutch travel site TicketVeiling.nl, Emerce reported (full article available here in Dutch). This move follows a trend taken by a number of horizontal sites, particularly LeBonCoin in France, to enter the...

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PropertyGuru aims at growth in Indonesia

Following a relaxation of foreign ownership rules for Indonesian luxury apartments, Southeast Asia’s largest property portal, PropertyGuru, has launched a plan to at least double market share on the island archipelago. Indonesia, which is Southeast Asia’s largest economy, is prime ground to further advance PropertyGuru’s market share, which is at a strong 23 percent according to Bloomberg...

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Sensis in digital rebrand

Advertising agency Sensis has launched a new brand campaign aimed at small to medium business, the first since the search company’s re-branding earlier this year as a primarily digital player. Sensis, previously wholly-owned by Telstra, was sold off in 2005, with U.S. private equity firm Platinum Equity gaining a 70 percent controlling interest. The new brand campaign, prepared by Ogilvy...

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LeBonCoin to use Cxense to target ads

France’s dominant horizontal classified site LeBonCoin is partnering with a Norwegian data management and personalization technology provider Cxense Maxifier to target ads. This follows the news about LeBonCoin competitor Logic-Immo establishing a partnership with Criteo to conduct retargeting of ads. Using audience data and advanced real-time analytics, Oslo-based Cxense creates relevant...

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Flipkart in India adds seller support tools

Three developments targeting sellers at Flipkart, the Indian marketplace that’s funded by Naspers and Tiger Global Management (among others): — Flipkart last week announced an online crafts market, sort of like Etsy in the U.S., that will provide sellers of handmade original products an “India Art House.” The section already includes more than 10,000 products, and “truly embodies...

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Sheriff’s Backpage credit cutoff backfires; site drops charges for adult-services ads

There’s an old adage in law enforcement: “Follow the money.” Sheriff Thomas J. Dart of Cook County, Ill., (the county that includes Chicago), did that very successfully in his efforts to shut down the prostitution advertising on Backpage.com. Short-term: Clearly a success. Longer term: Probably a massive failure. Dart sent a letter last week to Visa and MasterCard, urging them to stop...

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