Building Sales

Marktplaats.nl launches new media campaign, builds online car showroom

Marktplaats.nl came up with a massive media campaign on radio, TV and online featuring its new brand strategy, and is also expanding its focus on new car sales. The new advertising strategy with an ad featuring a man in his fifties who reunites with the vintage motorcycle from his youth shows Marktplaats helping users fulfill their dreams and brings them things that have emotional meaning. In...

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AOL advertisers to target Facebook, Twitter users

AOL and predictive marketing technology firm Kenshoo are teaming up to offer AOL advertisers a way to target Facebook and Twitter users, and later down the road other social-network users as well. AOL has its own predictive analytics engine, called One. It will provide  advertisers with attribution and other insights. Metrics will include frequency, reach and performance across every...

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Scout24 launches Switzerland’s first digital auto mag

Scout24 Switzerland, Ringier’s classifieds subsidiary, launched the first issue of Wheels, its digital magazine for autos, in February. The innovative e-magazine, conceived purely for mobile devices, was developed for Scout24 Switzerland by the GO Group. It is available for free on iOS and Android devices, and in abbreviated format in responsive design at www.wheels.ch. Ten issues of Wheels...

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New report highlights cross-border ecommerce opportunities in Canada

The consulting firm Borderfree just published a report on Canadian e-shopping, with an emphasis on cross-border opportunities for U.S. retailers and websites. Canadians buy almost as much online from companies outside of Canada as they do from Canadian firms – 45 percent of web and mobile purchases is cross border with a third of that going to websites in the U.S. Part of that is selection and...

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OLX to start offering upsells in India

OLX in India plans to begin charging for some ads this year, after nine years of offering only free ads. Amarjit Batra Singh, CEO of the Naspers-owned website, disclosed plans to offer paid upgrades, sometimes referred to as “top-ups” in the industry. Advertisers will be charged to move their free ads to the top of the list. Singh did not disclose the amount of the fees, but said they would...

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Facebook goes live with ‘Buy-and-Sell’

m4s0n501 It’s no surprise to us or our clients, but Facebook has finally formalized its buy and sell features for groups. The announcement yesterday showed screens in local markets with “Sell” and “Post” buttons. Facebook corporate never mentioned the word “Craigslist” in its news release, but it’s clear from the sites that were briefed in advance that this is being positioned...

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