Building Sales

Scout24 launches Switzerland’s first digital auto mag

Scout24 Switzerland, Ringier’s classifieds subsidiary, launched the first issue of Wheels, its digital magazine for autos, in February. The innovative e-magazine, conceived purely for mobile devices, was developed for Scout24 Switzerland by the GO Group. It is available for free on iOS and Android devices, and in abbreviated format in responsive design at www.wheels.ch. Ten issues of Wheels...

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New report highlights cross-border ecommerce opportunities in Canada

The consulting firm Borderfree just published a report on Canadian e-shopping, with an emphasis on cross-border opportunities for U.S. retailers and websites. Canadians buy almost as much online from companies outside of Canada as they do from Canadian firms – 45 percent of web and mobile purchases is cross border with a third of that going to websites in the U.S. Part of that is selection and...

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OLX to start offering upsells in India

OLX in India plans to begin charging for some ads this year, after nine years of offering only free ads. Amarjit Batra Singh, CEO of the Naspers-owned website, disclosed plans to offer paid upgrades, sometimes referred to as “top-ups” in the industry. Advertisers will be charged to move their free ads to the top of the list. Singh did not disclose the amount of the fees, but said they would...

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Facebook goes live with ‘Buy-and-Sell’

It’s no surprise to us or our clients, but Facebook has finally formalized its buy and sell features for groups. The announcement yesterday showed screens in local markets with “Sell” and “Post” buttons. Facebook corporate never mentioned the word “Craigslist” in its news release, but it’s clear from the sites that were briefed in advance that this is being positioned as an attack...

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Marktplaats.nl helps advertisers to target their audiences

Marktplaats Business (Marktplaatszakelijk.nl) is a site launched by Marktplaats.nl, the Netherlands’ No. 1 horizontal general classifieds site, to help business advertisers reach their particular audiences on Marktplaats, generate sales and increase brand awareness. Marktplaats.nl claims a monthly audience of 6.5 million unique visitors.  This site became particularly important in the light of...

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Immoportal.be emerges to challenge leader Immoweb

Belgium’s online real estate market witnessed the emergence of a new site, Immoportal.be, wanting to challenge the No.1 Immoweb.be by catering only to professionals and charging them lower rates. Launched at the end of January with great fanfare at a gala ceremony in a castle, Immoportal already claims to have 76,000 listings, making it the country’s No.3. Joe Chtouki, the founder, aims to...

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