Market statistics

Irish online classifieds lose ad market share

The latest figures from IAB Ireland show that online classifieds are effectively treading water in 2014 by maintaining their 2013 advertising revenue level of circa €28 million ($35 million U.S.). But, online classifieds may well lose market share in 2014. Total online advertising spend soared by 40 percent in the first half of 2014, largely thanks to mobile, which now accounts for one in three...

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‘Worst is over’ for U.K. regionals

Ashley Highfield, chief executive at Johnston Press, claimed yesterday’s Q3 performance showing a 40-percent growth in its digital audience, means “the worst is over”, and Suzy Young, data and journals director at Warc, appeared to agree. Warc is well known for its advertising revenue calculation work with the Advertising Association and, though Young would not want to appear...

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DoneDeal.ie named most visited Irish-owned site

DoneDeal.ie, the No. 1 Irish general classifieds site, is now the country’s top Irish-run site. According to comScore figures for September, the site, which has been owned by Norway’s Schibsted Media Group since 2011, attracted 850,000 unique visitors, placing it above any other Irish-based site. That places it only behind Google, MSN, Yahoo and Facebook. Speaking on the company’s...

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The summer heat couldn’t deter the Norwegians…

This summer has been one of the best summers in Norway in years. But the summer heat did not stop people from visiting classified sites, such as Finn.no. They continued to visit the site – but with their mobile devices. The Schibsted-owned site Finn.no released visitor figures for its real estate vertical which are quite impressive. Fifty-five percent of the 1.5 million users who visited...

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Philippines online shopping booming

Filipino general classifieds site AyosDito.ph has reported a 177 percent increase in total number of free ads posted for May 2013 to May 2014, according to the Manila Bulletin. The site is operated by 701 Search Pte, which is a joint venture between Singapore Press Holdings Ltd, Schibsted and Telenor Group. 701 Search Pte was set up in 2006 and was equally owned by SPH and Schibsted. Telenor came...

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Used-goods trade slowing down in Sweden

Another classified site, Blocket in Sweden, reported a relative slowdown in trade with used goods. Earlier this year Swiss c-to-c and b-to-c site Ricardo reported a stagnating market for c-to-c trade (here). The spring season was very strong in Sweden, and placed used-goods trading on a positive trend (growth of 3.2 percent in the first half of 2014 from the same period in 2013). But, that was...

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