Market statistics

Automotive Facebook fan engagement best of any industry

In a recent study of the top 100 brands on Facebook, social-media analytics platform Simply Measured concluded that the auto industry had the highest engagement rate. At 29 percent, it far surpassed the second-place technology industry’s 11 percent engagement. The formula for determining engagement was Likes + Comments + Shares, all divided by the number of page fans. Important as well was...

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Dubizzle releases market statistics reports

General classifieds platform Dubizzle.com released its quarterly trend reports for the United Arab Emirates (UAE) real estate market and automobile market using infographics to help people understand the information better and prompt them to read what would otherwise have been long, boring reports. The trend report for real estate covered Q3 last year, and included statistics about market price...

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Shpock gives established brands a run for their money

Xyo.net is a Berlin-based app search engine still in beta, with lots of interesting things to say about app-based flea markets and the big general classified brands we report on so often. Among others, Xyo.net lists the so-called “worldwide download numbers” of apps, broken down into downloads of Android, IPhone, IPad, and Windows apps. The numbers confirm: + there are only two app-based...

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IAB: Australian Q3 online ad spend tops A$1 billion for first time; classifieds are up

The latest Online Ad Expenditure Report of the Interactive Advertising Bureau (IAB) in Australia shows online advertising expenditure exceeded A$1 billion ($940 million U.S.) for the first time in Australia in Q3 this year. The survey is conducted by PricewaterhouseCoopers on behalf of IAB Australia every quarter. Online ad spend grew 25 percent to A$1 billion in Q3 2013 from A$813 million...

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DexMedia far from out of the earnings woods as of Q3

The new DexMedia, a merger of SuperMedia, and Dex One, is having some hefty advertising sales struggles, as its Q3  $132 million loss clearly shows. Print ad sales were down more than 20 percent from the prior year – a drop the flat-performance digital sales quarter couldn’t save.  Worse yet is that last year’s print revenue had already dropped 22 percent from Q3 2011, while...

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2013 – 2014 Recruitment Advertising Annual — Consolidation, social, mobile key trends in recruitment advertising

ALTAMONTE SPRINGS, Fla. — Major recruitment advertising sites — made leaner and smarter by the recession — have started to grow again in reach and revenue, while for those who predicted the demise of job boards, it isn’t happening, according to a new report from the AIM Group. In fact, many new sites have launched this year, targeting new niches and local markets. Social and mobile...

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