Market statistics

When penguins turn into audience eaters…

We want to draw the attention of site operators to this and this blog post on audience stats site SimilarWeb.com about Google’s anti-spam tools, and specifically the recently introduced and updated Penguin 3.0, which can (if your site carries “spam-suspect” links) hit your visitor stats quite dramatically. If, on the other hand, Google’s Penguin likes your links, your...

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LeBonCoin saw €144 million revenue last 12 months — CEO Olivier Aisac

blackjack games LeBonCoin is a solid market leader with good growth prospects, CEO Olivier Aisac said at a recent strategy update of Schibsted Classified Media, which currently has a portfolio of 43 sites in 34 countries… This content is available to Classified Intelligence Report clients. Want to know more about becoming a...

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Allegro’s impressive activity stats for H1

Naspers’ Allegro published its activity statistics for the first half of 2014 for Poland. According to Allegro, more than 290 million listings were added to the platform in that period – 21 percent more than a year ago. The site also attracted one million new users. According to the company, every minute on Allegro 623 items were sold, 347 transactions concluded and 201 new buyers entered...

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Australia classified ads expenditure up 22.8 pct

Classifieds lead online advertising expenditure growth for the three months to 30 September, says the latest report by the Interactive Advertising Bureau Australia. Classified advertising was worth A$237.9 million (US$203.57 million) for Q3. This is 4.4 percent up on the previous quarter and 22.8 percent up YoY. Classifieds now constitute 20.2 percent of total digital expenditure over...

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Irish online classifieds lose ad market share

The latest figures from IAB Ireland show that online classifieds are effectively treading water in 2014 by maintaining their 2013 advertising revenue level of circa €28 million ($35 million U.S.). But, online classifieds may well lose market share in 2014. Total online advertising spend soared by 40 percent in the first half of 2014, largely thanks to mobile, which now accounts for one in three...

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‘Worst is over’ for U.K. regionals

Ashley Highfield, chief executive at Johnston Press, claimed yesterday’s Q3 performance showing a 40-percent growth in its digital audience, means “the worst is over”, and Suzy Young, data and journals director at Warc, appeared to agree. Warc is well known for its advertising revenue calculation work with the Advertising Association and, though Young would not want to appear...

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