Marketplace

Cars.com newspaper affiliate fees leap as much as 300 percent

With the October 1 buy-out of Cars.com by Gannett Company, newspaper affiliates retained their right to sell Cars.com advertising to auto dealers in their local markets for another five years. However, they’re now paying a considerably heftier price to do so. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...

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HomeAdvisor revenue up 20 percent as IAC income triples

IAC, parent of  HomeAdvisor, just reported in Q3 2014 the home-improvement service marketplace veteran boosted its revenue year-over-year (YOY)  by 20 percent. Paying service providers jumped 30 percent since this time last year.  That good HomeAdvisor news resulted in a 17 percent  increase in IAC’s e-commerce category.  Overall IAC revenue grew 3 percent YOY, while net income more...

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Trulia to dump ListHub? Sounds that way

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Opensooq app downloaded two million times

Opensooq.com, the Arabic general classifieds platform, said its mobile app has been downloaded more than two million times in its first year of operation, making it the largest mobile classifieds app in the Middle East and North Africa region. Jordan-based Opensooq.com, which is owned by the iMENA group, first launched its mobile application for Apple and Android smartphones in October last year...

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Twitter spurred $760 mil in 2013 car sales

In a recent study of more than 20 midsize and luxury compact cars, marketing analytics firm MarketShare determined that Twitter drove $760 million in vehicle sales on Twitter through Twitter Ads, positive brand mentions, amplification of TV advertising, and the Twitter activity of the manufacturers themselves. The TV amplification stats were surprisingly impressive. When the automaker ran an...

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Trulia guides to Zombie apocalypse safety

Noted U.S. real estate listing site Trulia has devised an awesome bit of timely marketing with its Zombie Apocalypse Map. The timeliness is two-pronged: The debut of season five of AMC’s enormously popular The Walking Dead; and Halloween. The title of the infographic is catchy as hell – “The Most Appetizing U.S. Cities for Zombies.” The chosen cities are most appealing to...

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