Marketplace

Allegro moves its user forum to Facebook

Naspers’ Allegro, the most popular e-commerce service in Poland, will shut down its user forum Cafe Allegro in April this year. Instead, the site launched a fan page on Facebook called Allegro Help. Allegro decided on the change, due to the drastic decrease in activity on the forum in the last months. On Cafe Allegro users were able to submit various problems associated with the use of the site...

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Sahibinden offers advertisers temporary phone numbers

Turkey’s Sahibinden.com recently launched a new service to people who do not want to include their phone numbers on their ad listings: temporary phone numbers. The temporary numbers are allocated to advertisers by Sahibinden. Users of Sahibinden.com who want to list ads, can reach the temporary phone number service by clicking on the contact button. Until now users could only select...

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Big ad dollars chunk on Facebook, Twitter

As of 2017, one third of all online display advertising spend will occur on Facebook and Twitter,  with Facebook accounting for most of the dollars, according to a March 2015 EMarketer report.  In fact, the two social-media giants are already picking up more than 30 percent of the total digital display spend.  Twitter will surpass Yahoo for digital display revenue for the first time this...

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In Nigeria it’s David against Goliath after OLX coup

Swiss media group Ringier remains hopeful for Ady.ng, its general classifieds platform in Nigeria, after the OLX/TradeStable merger. But, if there is anything to the Schibsted-coined phrase, “the winner takes all”, Ady.ng faces an uphill battle in Nigeria after the acquisition of Schibsted’s TradeStable by Naspers-owned OLX.com.ng. OLX.com.ng claims to have 145,500 listings....

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Avito to list in 2016, and other amazing revelations

Jonas Nordlander and Filip Engelbert, founders of the Russian general classified site Avito.ru, struggled to get the concept for Avito right. The breakthrough came after a crucial two-hour telephone call by Nordlander to a former competitor. That is one of many astounding revelations made by the two founders in an interview… This content is available to Classified Intelligence Report clients....

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Marktplaats.nl launches new media campaign, builds online car showroom

m4s0n501 Marktplaats.nl came up with a massive media campaign on radio, TV and online featuring its new brand strategy, and is also expanding its focus on new car sales. The new advertising strategy with an ad featuring a man in his fifties who reunites with the vintage motorcycle from his youth shows Marktplaats helping users fulfill their dreams and brings them things that have emotional...

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