Mobile

EBay to bring in-app advertising back

EBay will reintroduce in-app advertising by the end of the year. The online marketplace first introduced in-app advertising two years ago, but the initiative was soon dropped, because the adverts were deemed to interfere with the user’s shopping experience. Now Phuong Nguyen, director of advertising at EBay U.K., told Marketing Week that EBay believes in-app advertising can work if it is...

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Gumtree launches new mobile site and app

Gumtree launched a new mobile site and IPad app, which it says is the first step in putting customers first by making the classifieds service as easy to access and use as possible. The focus on putting customers first through more intuitive and useful mobile services was pre-announced by the company’s new chief customer officer Gioia Manetti when she was appointed in July. The new mobile...

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Allegro kicks off its advertising campaign

Naspers’ Allegro.pl started its autumn advertising campaign under the slogan “Now is the fashion for smart shopping”. The campaign promotes the promotional offer of Allegro.pl, which includes clothing products of such brands as Wittchen, Gino Rossi, Monnari and Batycki. At the same time the campaign encourages to start shopping on Allegro.pl using its mobile app. For this...

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Kaymu goes mobile to share in Nigeria’s mobile explosion

Mobile is huge in Africa and Nigeria-based Kaymu sees mobile as the future of classifieds in the country and the entire continent. Nigeria is home to Africa’s largest mobile market with over 170 million mobile phones . According to Evangeline Wiles, managing director of Kaymu Nigeria, “Mobile marketing is very quickly revolutionizing the buying and selling process in Nigeria. With people...

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Edmunds opens Detroit office, debuts virtual shopping tools

Edmunds.com’s Lot Buddy and Build & Compare mobile tools, rolling out September 17,  were announced at the grand opening of the listing giant’s Detroit, Mich. satellite office. These tools are yet more evidence that vehicle buyers are becoming increasingly  dependent on their mobile devices to comparison shop and complete transactions. To be introduced as part of the latest...

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Yelp seeks resellers, plans e-commerce

p5rn7vb Review veteran Yelp is looking for more resellers, and eventually wants to take payments for merchant services, according to Yelp CFO Rob Krolik. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...

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