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Rightmove adds school checker tool to its listings

A survey conducted by Rightmove, the U.K.’s largest real estate website, revealed that 84 percent of parents would consider moving house to be near a good school. In addition, nine out of ten parents consider the quality of local state schools, when choosing the location for a new home. As a result, Rightmove partnered with Schoolguide.co.uk to add a new feature called School checker to all of...

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Search giant Mitula buys Nestoria

Madrid-based Mitula Classified acquired 100 percent of London-based Lokku Limited for an undisclosed amount and changed the company name to The Mitula Group Limited. The Mitula Group owns Mitula.com, a vertical search engine for autos, jobs and real estate in 38 countries, and Lokku Limited owns (among others) Nestoria.com, a search engine for real estate ads in nine countries… This content is...

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Google’s new mobile ad inventory targets automotive, real estate

In case you had any doubt that mobile advertising has arrived, Google has announced new mobile ad products that directly benefit two classified verticals — automotive and real estate – with less clicking and more swiping movements. For automotive, manufacturers and dealers will soon be able to attach photo carousels to their AdWords search advertising. Called (none-too-cleverly)...

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Recruit Buddy cuts waiting time for a mobile jobs site to one day

U.K.-based Recruit Buddy released a new Saas service called MobileRecruiting.io, which enables recruitment agency sites and employer career sites to become mobile-friendly overnight. Recent changes to Google’s search algorithm penalized websites not optimized for mobile technology in its search results, with a negative fall-out on web traffic. MobileRecruiting gives sites hit by the new...

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Auto Trader tweaks search filters

U.K. auto site Auto Trader has taken steps to make searching for the ideal auto easier. The latest Annual Buyer Behaviour Study (conducted by GFK) revealed that 48 percent of auto buyers are undecided about what make and model they want when setting out to make a purchase. The research indicated that more than 2.5 million buyers could benefit from online search pathways that make a search more...

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Au.to search engine beta goes public

/ Au.To just rolled out in public beta, as a vehicle-for-sale search engine that claims to exceed both Autotrader.com and Cars.com volume by at least 200,000 vehicles. There seem to be a number of auto sites and vendors involved in this one.  The very cool option to send  vehicle display page details to a mobile phone is an Autobytel tool, vehicle history reports are delivered by Carfax, and...

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