Social

Keywee turns web content into individual paid posts. Are classifieds next?

Classified ad publishers looking for a way to turn listings for jobs, homes, cars and general merchandise into the kind of paid posts that are increasingly all over social media should pay attention to Keywee. The small Israeli startup has developed a technology that takes brand and news content from sites like The New York Times (which is both a customer and an investor in Keywee) and...

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Cars.com reviews bring dealer success

While primarily directed to auto dealers, a recently-published Cars.com Dealer Advantage dealership testimonial tells publishers how important consumer reviews are to dealerships. The multi-location Tom Ahl Family of Dealerships in Lima, Ohio now has 5,000 reviews on Cars.com, and a cumulative rating of 4.9 out of 5. Tom Ahl general manager Vince Downing attributes his firm’s success to...

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LeBonCoin to hire 100 people in coming year, starts Twitter account

France’s dominant classified player LeBonCoin.fr, which according to its title offers users a “good bargain at the corner of the street,” is planning on adding another one hundred people to its current staff of three hundred. The portal has also launched its Twitter account this month. According to deputy general director Alexandre Collinet (LinkedIn profile available here), Schibsted-owned...

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LinkedIn to end ‘job board’? JobBoardDoctor says perhaps

While we’d be surprised to hear that LinkedIn is totally vacating the world of recruitment advertising and services (after all, Talent Solutions is now near 60 percent of its revenue) JobBoardDoctor thinks it just might. Or, at least, recruitment will be of much less importance. The latter makes a lot of sense, as LinkedIn really doesn’t do recruitment competitively well. Perhaps it...

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Segundamano launches viral ads

Segundamano.es, Spain’s second-largest general classifieds platform, launched a new viral-ad campaign. The site, owned by Schibsted Classified Media, is dedicated to promoting the culture of second-hand shopping in Spain. This viral marketing campaign follows on a series of celebrity-led TV ads. The new campaign is based on video and viral images, and builds on the ‘Incredible...

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LinkedIn to buy Lynda, add job training

In what looks like another attempt to capture a new, more entry-level audience, LinkedIn is introducing a huge database of video career training. To do this it’s about to acquire Lynda.com and hire its staff. Here’s the announcement: LinkedIn to Acquire Lynda.com Lynda.com’s high-quality content provides opportunity for members to easily gain the professional skills they need to...

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