Social

Yelp app helps merchants handle reviews

The new Yelp mobile app, called Yelp for Business, gives merchants notice of a posting of a new review of their business, tracks visitor engagement and leads, and enables quick response to Yelp reviews and messages, either privately or publicly. With reviews of paramount importance to consumer purchase decisions, this is an important tool for sellers. According to WebProNews, Yelp has 73 million...

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Facebook launches sell button for groups

While millions of items are already being sold by way of Facebook groups, Facebook hasn’t done anything official to facilitate that – until now. (See our Global Classifieds Annual report for more on Facebook group marketplaces.) It’s not so much a revolutionary tool that helps consumers sell, but rather Facebook’s way of getting in on what has already been happening....

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RealSavvy not so savvy?

The ‘pin and save’ model of real estate startup RealSavvy isn’t new, but it IS new to real estate, and some real estate listing sites are objecting.  According to Inman News,  Zillow is one site that has demanded that RealSavvy disallow Zillow access. As is, it seems a bit doomed, though there are changes the startup might make to ward off its demise. This content is...

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Google Shopping to add e-commerce?

blackjack games Google is considering the addition of a Buy Now button and two-day shipping service to its Google Shopping platform, according to The Wall Street Journal. While this would put the search behemoth in direct competition with Amazon and EBay, it might well also compete with online classified marketplaces such as Craigslist, Backpage, Oodle, Geebo and the like. WSJ sources have said...

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Groupon self-gifting suggests revenue idea for classified marketplaces

Groupon, in a clever attempt to generate sales, named today, December 11, as self-gifting day. It’s basically a ploy to get us to spend money on ourselves, along with buying holiday gifts. But it got us to thinking: Wouldn’t it be smart – and surely revenue-producing –  if Groupon or any classified publisher or online marketplace set up This content is available to...

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Naspers grabs exciting brand-building opportunity

In August 2013 Facebook and six other technology companies founded Internet.org, an initiative to bring affordable Internet access to the two-thirds of the global population that is still unconnected. Internet.org identified three “key challenges” to master, if it wants to bring affordable Internet to the “unconnected two-thirds”. More about these challenges below. This week...

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