Social

Social media heavily impacts vehicle buys, finds J.D.Power

More than 9,800 online consumers participated in the J.D. Power 2014 Social Media Benchmark Study, telling the automotive research firm that social media has a great impact on the vehicles they buy. J.D. Power  found that: One of every five use social media as their primary source of information on vehicles 26% rely solely on social media for friend recommendations on car and truck choices For...

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U.S. temp, freelance jobs up; job sites must heed

Once again, evidence abounds that recruitment publishers who fail to prominently focus on temporary, freelance and contract listings probably do so at their competitive peril. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...

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New YACLWs suggest smart classified differentiators

New YACLWs (yet another craigslist wannabe) are fewer than they used to be. The Craigslist-clone format simply can’t stack up, for engagement, safety and eye appeal, to the new breed of niche classified marketplaces. Here are a couple of YACLWs that try, however. Each is worth note for at least one fresh idea. This content is available to Classified Intelligence Report clients. Want to...

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EBay Classifieds to grow service marketplace via Rewarder?

EBay Classifieds’ Wanted category is a strange duck indeed, though the just-announced team-up with question-and-answer platform  Rewarder.com seems a smart first step in getting it right. Service marketplaces are evolving like crazy,  and perhaps EBay has noticed that. Perhaps this is the initial move towards a far-more-prominent socially-networked service marketplace platform or...

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Klout acquired by Lithium Technologies

Lithium Technologies Acquires Klout Combines Massive Consumer Reach and Reputation System with Leading Community Platform March 27, 2014 12:00 PM Eastern Daylight Time SAN FRANCISCO–(BUSINESS WIRE)–Lithium Technologies today announced that it has acquired Klout, a pioneer in using big data to measure online expertise. Lithium is the recognized leader in engaging on social...

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Automotive Facebook fan engagement best of any industry

In a recent study of the top 100 brands on Facebook, social-media analytics platform Simply Measured concluded that the auto industry had the highest engagement rate. At 29 percent, it far surpassed the second-place technology industry’s 11 percent engagement. The formula for determining engagement was Likes + Comments + Shares, all divided by the number of page fans. Important as well was...

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