Social

Social-media car shopping rises

A recent Dealer Authority study found that 1.4 percent of social network visitors who have expressed interest in buying a vehicle, will click off the network to the dealer’s website. Here’s the announcement: Report: Car Buyers Will Shop for Vehicles on Social Media Dealer Authority releases a study that shows more car buyers are using social media to find...

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Finally, Yelp in the black

The second quarter 2014 Yelp (NYSE: YELP) news is good, with a first-ever profit, more than 138 million unique visitors  (49 percent of which are mobile) and $88.8 million revenue for the quarter.  That’s a 61 percent year-over-year revenue boost. Yelp business advertisers grew 8 percent year-over-year.  The review giant now has approximately 61 million consumer reviews – a...

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RealMassive debuts commercial-property tweets

RealMassive commercial-listing platform just launched CRENow, a  syndication service that tweets listings of participating agents. Here’s the announcement: First-of-Its-Kind Service Allows Tech Savvy Prospects to Quickly Find Tailored Listings That Match Their Requirements  AUSTIN, TX–(Marketwired – Jul 28, 2014) – RealMassive, the first source for real-time commercial...

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Yelp adds videos to reviews – great idea!

Yelp has just introduced a video platform for reviewers, so they can share visually what they’ve only been writing about for so long, and attaching stagnant photos to. While it’s live as of yesterday, we’re not finding it as yet. Perhaps it’s rolling out geographically or by category. When it’s live everywhere, as example a car owner who loved that local...

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DealerRater gives online-review tips

In the Driving Employee Engagement with Reviews Webinar hosted by Dealer Communications, DealerRater director of sales Ray Alther offered statistics and guidance about online reviews that are as meaningful for classified and marketplace publishers as they are for auto dealers. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...

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Tough time recruiting IT folks? Try beer

In Boston at least, beer has become a hot incentive for local companies who are valiantly competing for new technical staff, and as well concerned about keeping them. Perhaps if you’re a Boston-area recruitment publisher you might want to start soliciting display advertising from beer distributors, for placement near your job ads. It sounds like this guzzling gambit is working for these...

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