Social

Twitter spurred $760 mil in 2013 car sales

In a recent study of more than 20 midsize and luxury compact cars, marketing analytics firm MarketShare determined that Twitter drove $760 million in vehicle sales on Twitter through Twitter Ads, positive brand mentions, amplification of TV advertising, and the Twitter activity of the manufacturers themselves. The TV amplification stats were surprisingly impressive. When the automaker ran an...

Read More

SmartRecruiters, LinkedIn team for hires

In the webinar “SmartRecruiters and LinkedIn Expand Integration”, SmartRecruiters president and COO Brett Queener showed us around the platform and the newest social integrations with LinkedIn. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...

Read More

Yelp profit grows as it moves across globe

Directory portal Yelp just keeps on evolving from review-only to sales facilitator for local businesses –  and that shows in its bottom line, with another quarter whose net income ($3.6 million)  compared positively to a net loss this same time last year. As of the third quarter of 2014, Yelp revenue leaped 67 percent year-over-year, its 67 million reviews indicated a 41 percent YOY...

Read More

Notable Niche-y job marketplaces launch

Here are two innovative recruitment startups with emulatable features. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...

Read More

Yelp adds bookings for hotels, wineries

By way of its one-year-old Yelp Platform for site transactions, the online review giant has gone beyond restaurant reservations to the ability to book hotels and winery tours or tastings. Food delivery options have grown as well, with the collaboration of services by Eat Street, ChowNow and Order.In. Hotel reservations, by Yelp app or desktop, are enabled by Hipmunk. CellarPass collaboration...

Read More

Jobvite: 93% of firms use social recruiting

Jobvite’s 2014 Social Recruiting Report is out, with clarity on the habits of hiring firms and their recruiters. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...

Read More