Strategy

Rocket Internet partners with yet another telcom giant

First there was Millicom in South America, then MTN Group in Africa and now Ooredoo in Asia. All three are leading telecommunications companies in their regions; all three set up joint ventures with Berlin-based start-up expert Rocket Internet. All in all there are four joint ventures aiming to “jointly develop ecommerce and other digital services” in their respective geographic regions. The...

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Tamedia surprises with attempt to get hold of Local.ch

Swiss media group Tamedia AG launched a surprising attempt to get control of Lausanne-based media sales and marketing company Publigroupe SA. On Holy Thursday Tamedia released a public tender offer of 150 CHF per share for Publigroupe SA to “strengthen further its position in the directory business”. The offer signalled yet again Tamedia’s determination to make the...

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Move Inc. creates tech, training program for Re/Max agents

Move Inc has just signed Re/Max to a customized 4X for Re/Max technology, training program for agents. Here’s the announcement: Move, Inc. Becomes a RE/MAX Approved Supplier RE/MAX Gains Access to new Program Designed to Increase Business 4X  SAN JOSE, Calif., April 22, 2014 /PRNewswire/ – Move, Inc. MOVE +3.05% and RE/MAX, LLC have announced the signing of an Approved...

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By 2018 mere 4% U.S. local hiring spend will be job posts, says Borrell

According to media research firm Borrell Associates, half of recruitment advertising spend in the U.S. in the current year will be made up of fees for hiring-related services rather than traditional job listings or resume access. For local hiring, the spend is even more skewed – with 13 times as many dollars going to services as are going to listing fees. By 2018, with regard to local...

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Boston Logic, Zillow Tech Connect automate lead gen, management

Marketing software firm Boston Logic has joined Zillow Tech Connect. This will automatically deliver  leads from Zillow to Boston Logic’s Sequoia lead generation and lead management platform.   Here’s the announcement: Zillow Adds Boston Logic to Zillow Tech Connect Zillow, Inc., the leading real estate information marketplace, today announced that online marketing and lead...

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Gumtree hires a PR agency in Poland

Gumtree hired the PR agency Clue PR to support its overall PR operations in Poland. Clue PR is to execute the new communication strategy of Gumtree.pl, and activities around Gumtree’s 10th birthday celebration in Poland. Other tasks include preparing and executing the national campaign “Start a Career” and running the press office. The team that will be working for Gumtree...

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