Strategy

Aukro.cz automates its B2B communication

The Czech’s biggest marketplace Aukro.cz, owned by Naspers’s Allegro Group, launched the SALESmanago marketing automation system to boost its B2B online communication. SALESmanago is a marketing automation system created by the Polish company Benhauer. According to Datanyze, it is the tenth most popular marketing automation platform in the world. Aukro will use SALESmanago to identify...

Read More

Blocket launches massive campaign in Sweden

Summer is over in Sweden, but not the marketing war between Hemnet and Schibsted-owned Blocket. The latest round in this battle is a huge advertising campaign launched by Blocket. This time, Blocket starts its nationwide campaign with television, and supports it with billboards, print and online. The main message: “Blocket is the new real estate site of Sweden”. Blocket’s media...

Read More

Unister bundles travel sites in new subsidiary

Leipzig-based media group Unister hived its six travel sites off in a separate subsidiary called Unister Travel and appointed ex-FTI travel agency manager Boris Raoul as CEO of Unister Travel. The remaining online businesses, including all Unister’s classified businesses, were bundled in another subsidiary called Unister Ventures. The search for a CEO for Unister Ventures is still on-going...

Read More

Tamedia with positive results thanks to digital

Swiss media group Tamedia managed to grow its revenue in the first half of FY2014, thanks mostly to organic growth of its division Digital Business and cost-cutting by the units Print Regional and National. Revenue for H1 of FY2014 were up 3 percent to CHF 551.4 million from CHF 536.8 million. The operating income (EBIT) rose by 14.8 percent to CHF 73.2 million and earnings grew 8.2 percent to...

Read More

Rocket Internet: Are Millicom, MTN, Ooredoo, Tengelmann next?

An official announcement that Rocket Internet (RI) will be listed in the near future is still outstanding, but the unusually high level of corporate activity at “the world’s biggest incubator” lately (even for the Samwer brothers) is interpreted by local and international media as “the Samwers making RI fit for listing late this year, or early next year”. The latest move was announced...

Read More

TrueCar heads to war, enables incentives

Vehicle-valuation marketplace TrueCar poses a real threat to automotive listing platforms such as Cars.com.  TrueCar seems to realize that, should Gannett take full reins at Cars.com, the former Classified Ventures-owned listing giant would step up its game. (See CIR 15.15, Aug 14) In response, TrueCar clearly is readying itself for a digital war for dealer members and consumer audience....

Read More