Strategy

Zillow the next Amazon out of Seattle?

Seattle-based Triangle Business Journal, in a comprehensive article that explored the growth of local Seattle-born-and-raised Zillow, compared the real estate and rental listing giant to another native – Amazon. ” Zillow’s trajectory is not dissimilar from that of two other Seattle companies that started small, grew quickly and ended up changing the city forever,” Triangle...

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MercadoLibre may launch new operations

Latin America technology and e-commerce company MercadoLibre said it might expand its operations to other countries where it does not operate, including Paraguay and Bolivia, an executive told local newspaper La Nacion. “We do not discarde [the idea of] coming to the markets where we don’t have operations like Bolivia and Paraguay, and grow through acquisitions, as we did with the...

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Information Builds User Engagement

Spanish classified brands seeking differentiation are increasingly using information to reach potential users and build loyalty among existing visitors. Two companies using proprietary information to target specific audiences are recruitment site JobAndTalent and property portal Idealista. JobAnd Talent, a recruitment platform that uses big-data analysis to find potential job matches for its...

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Aukro.cz automates its B2B communication

The Czech’s biggest marketplace Aukro.cz, owned by Naspers’s Allegro Group, launched the SALESmanago marketing automation system to boost its B2B online communication. SALESmanago is a marketing automation system created by the Polish company Benhauer. According to Datanyze, it is the tenth most popular marketing automation platform in the world. Aukro will use SALESmanago to identify...

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Blocket launches massive campaign in Sweden

Summer is over in Sweden, but not the marketing war between Hemnet and Schibsted-owned Blocket. The latest round in this battle is a huge advertising campaign launched by Blocket. This time, Blocket starts its nationwide campaign with television, and supports it with billboards, print and online. The main message: “Blocket is the new real estate site of Sweden”. Blocket’s media...

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Unister bundles travel sites in new subsidiary

Leipzig-based media group Unister hived its six travel sites off in a separate subsidiary called Unister Travel and appointed ex-FTI travel agency manager Boris Raoul as CEO of Unister Travel. The remaining online businesses, including all Unister’s classified businesses, were bundled in another subsidiary called Unister Ventures. The search for a CEO for Unister Ventures is still on-going...

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