Strategy

Cars.com newspaper affiliate fees leap as much as 300 percent

With the October 1 buy-out of Cars.com by Gannett Company, newspaper affiliates retained their right to sell Cars.com advertising to auto dealers in their local markets for another five years. However, they’re now paying a considerably heftier price to do so. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...

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Twitter spurred $760 mil in 2013 car sales

In a recent study of more than 20 midsize and luxury compact cars, marketing analytics firm MarketShare determined that Twitter drove $760 million in vehicle sales on Twitter through Twitter Ads, positive brand mentions, amplification of TV advertising, and the Twitter activity of the manufacturers themselves. The TV amplification stats were surprisingly impressive. When the automaker ran an...

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Kaymu launches KaymuVarsity to grow active sellers

Rocket Internet-backed, EBay-modelled marketplace Kaymu announced a series of workshops in different cities in Africa, entitled KaymuVarsity, with the aim of empowering sellers to boost their sales and customer numbers on the platform. The initiative aims at encouraging users to embrace e-commerce in Africa by helping them to start selling online with basic order processing, payment methods,...

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Trulia guides to Zombie apocalypse safety

Noted U.S. real estate listing site Trulia has devised an awesome bit of timely marketing with its Zombie Apocalypse Map. The timeliness is two-pronged: The debut of season five of AMC’s enormously popular The Walking Dead; and Halloween. The title of the infographic is catchy as hell – “The Most Appetizing U.S. Cities for Zombies.” The chosen cities are most appealing to...

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Avito.ma expected to turn profit in 2016

Avito.ma, the leading general classifieds site in Morocco that recently merged with Bikhir.ma, is currently in an investment phase and will likely begin to bring profits in 2016, its general manager Larbi Alaoui Belrhiti said. The Moroccan market is facing a battle for No. 1 position between the country’s oldest classifieds site MarocAnnonces.com and Avito.ma. .. This content is available...

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Schibsted hits front page over user data

Big Data equals Big Headlines. So, it seems. Well, at least in Norway it hit the headlines of a newspaper not owned by Schibsted this week. In the Monday edition of Dagens Næringsliv, a nationwide business paper, the headline all over the front page read: “Schibsted sees you”. It went on to say: “Norway’s biggest media company gathered 136,000 bits of information on one person...

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