Strategy

Gumtree hires a PR agency in Poland

Gumtree hired the PR agency Clue PR to support its overall PR operations in Poland. Clue PR is to execute the new communication strategy of Gumtree.pl, and activities around Gumtree’s 10th birthday celebration in Poland. Other tasks include preparing and executing the national campaign “Start a Career” and running the press office. The team that will be working for Gumtree...

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Axel Springer said to be preparing listing with U.S. experts

The rumor that Axel Springer Digital Classifieds (ASDC) is being prepared for listing got more substance today, when Bloomberg reported (here) parent Axel Springer was “working with JP Morgan Chase and Citigroup on an initial public offering of ASDC”. The information came from inside sources. As we wrote in February (here) ASDC could be valued between €2 and €3 billion ($4.1...

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Aprod.hu rebranded into Olx.hu as Naspers unifies portfolio

Hungary’s leading general classified site Aprod.hu was rebranded into Olx.hu as part of Naspers’ strategy to unify the classifieds in its portfolio under the common name Olx… This content is available to Classified Intelligence Report clients. Want to know more about becoming a...

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Germany’s Unister looking for buyer (Updated)

According to news service Bloomberg, Germany’s online media group Unister Holding has commissioned the Jefferies Group to find a buyer (here in English). Jefferies Group was also involved in the majority-sale of Scout24 Group in November last year by Deutsche Telekom to U.S. investment firm Hellman & Friedman. Leipzig-based Unister Holding operates a row of Germany-focused sites,...

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Naspers kills Tablica in Poland

In another bold move to consolidate its big, global portfolio of general classifieds, Naspers will today kill one of Poland’s best known brands – Tablica. On Apr. 14 Tablica.pl, Poland’s No. 1 general classifieds site, will be rebranded to Olx.pl. For Naspers it will be another step on the road to building Olx into a global brand; for Polish consumers nothing will change – apart from the...

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We’re not withdrawing from Africa, we’re expanding, says Naspers (Update)

Naspers responded to recent speculation that it may close down its general classifieds operation Olx in Africa with a firm “no, that’s not true”. We reported the rumor here. “There is no truth in the rumor,” a company spokesperson told us. “At this stage, I can confirm the following: Africa is a high-growth region for Olx, which employs more than 100 people in Sub-Saharan Africa. Olx...

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