Strategy

Avito to list in 2016, and other amazing revelations

Jonas Nordlander and Filip Engelbert, founders of the Russian general classified site Avito.ru, struggled to get the concept for Avito right. The breakthrough came after a crucial two-hour telephone call by Nordlander to a former competitor. That is one of many astounding revelations made by the two founders in an interview… This content is available to Classified Intelligence Report clients....

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Marktplaats.nl launches new media campaign, builds online car showroom

Marktplaats.nl came up with a massive media campaign on radio, TV and online featuring its new brand strategy, and is also expanding its focus on new car sales. The new advertising strategy with an ad featuring a man in his fifties who reunites with the vintage motorcycle from his youth shows Marktplaats helping users fulfill their dreams and brings them things that have emotional meaning. In...

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Facebook’s new shopping move: Messenger for Business

Facebook just introduced a new shopping tool for merchants and consumers. Classified and online marketplace publishers must take heed. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...

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Is this the better way to make classifieds safe?

m4s0n501 Stuffle.it, the app-only flea market acquired by ImmobilienScout24.de late last year, launched a desktop version today. Now, Stuffle.it is a general classifieds platform with an Android and IPhone app – just like all the general classified players we know in Germany – Kleinanzeigen.ebay.de, Quoka.de, Kalaydo.de, Markt.de, Local24.de and Dhd24.de. You can search in...

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India’s Snapdeal to double its workforce

India ecommerce marketplace Snapdeal has announced plans to double its workforce by the end of the 2015-16 fiscal year. The proposed increase to a 10,000-strong workforce across verticals is necessary to support the company’s ambitious expansion plans. Aimed at increasing delivery operations and capability, the company’s expansion plans are reportedly worth between $150 to $200 million....

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Monster, Kalaydo partner with Kleinanzeige.focus

Earlier this week we reported (here) Kleinanzeige.focus.de, the classifieds search engine for Germany operated by news site Focus Online, was on a path of explosive growth. Feedback on our article now enables us to explain in more detail what has happened at the site since its launch about five months ago. According to a source, at launch the traffic goal for the site was two million Google...

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