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LinkedIn ads stink, says SEM expert

According to search engine marketing expert and WordStream founder Larry Kim, LinkedIn ads “stink” because LinkedIn’s marketing of them and marketing delivered by them are also odoriferous. In a Small Business Trends article, Kim points out that LinkedIn’s 93 million “active” users only managed to generate $153 million in advertising revenue for LinkedIn in the...

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Yelp expands ecommerce, adds Taiwan

m4s0n501 Thanks to New York City-based online booking startup Vimbly, a Yelp visitor can buy items as well as prepay for bookings from another 5,000 vendors such as Grand Canyon Railway, GolfNow, BloomNation, and TableList. They can buy via their mobile device or computer, and right from the review veteran’s website. The Yelp blog has more.   Yelp has also increased its expansion...

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India’s Snapdeal to double its workforce

India ecommerce marketplace Snapdeal has announced plans to double its workforce by the end of the 2015-16 fiscal year. The proposed increase to a 10,000-strong workforce across verticals is necessary to support the company’s ambitious expansion plans. Aimed at increasing delivery operations and capability, the company’s expansion plans are reportedly worth between $150 to $200 million....

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E-House and Leju announce revenue

E-House (China) Holdings Ltd, one of China’s leading real-estate companies, and its separately listed affiliate Leju Holdings Ltd. both experienced healthy growth in revenue during the fourth quarter of their 2014 financial year, despite a challenging situation in the property sector. However, increasing spending on marketing cut deeply into their profits. “We are very pleased that...

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Zillow launches Agent Finder

Zillow has introduced a new agent ratings product that takes aim at Realtor.com’s Achilles heel – member and NAR [National Association of Realtors] blocks to consumer reviews of agents.  While Realtor.com has a poor-cousin recommendations feature, it has yet to debut anything that is a truly-reliable view of agents by those who’ve been their clients. Here’s the...

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Chinese online above 10% of 2014 revenue

Official data released by China’s National Bureau of Statistics indicate that online shopping value accounted for 10.7 percent of the country’s total retail value in 2014. The total transactional value of the country’s online shopping market exceeded US$253 billion (2.8 trillion Yuan) in 2014. According to the latest data from iResearch, a market research firm focusing on the China Internet...

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