Video

McClatchy to add video tools, native ads

McClatchy Company president Patrick Talamantes told the audience of the UBS Global Media and Communications Conference that McClatchy is in the midst of tremendous digital transformation, and will add native advertising in the fourth quarter of this year. Plans for 2015 include This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...

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HouseLens 3-D mobile video gets $20 mil

We discovered  3-D mobile video provider HouseLens by way of its awesome Twitter marketing, displayed below.  HouseLens just landed $20 million in Series A funding from undisclosed investors, following closely on the heels of venture-capital seed funding of $1.5 million in September. Those original VC folks were undisclosed as well. And, by the way, the Nashville, Tenn.-based  startup does an...

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Yahoo to acquire BrightRoll

Yahoo to Acquire BrightRoll Creates the largest digital video advertising platform SUNNYVALE, Calif. & SAN FRANCISCO–(BUSINESS WIRE)– Yahoo! Inc. (NASDAQ: YHOO) and BrightRoll, Inc. today announced a definitive agreement for Yahoo to acquireBrightRoll, a leading programmatic video advertising platform. The transaction will combine Yahoo’s premium desktop and mobile...

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ForRent launches 3-D InsideView

ForRent.com, following in the footsteps of ApartmentGuide, Trulia, Redfin and others, has just introduced three-dimensional property viewing. Here’s the announcement:  For Rent Media Solutions™ Introduces the Future of Apartment Marketing Leading multifamily marketing resource first to provide customers with access to computer-generated panoramic floor plans and virtual...

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Edmunds ads had to go or THEY would, said dealers

Edmunds.com just introduced a series of commercials and YouTube videos about haggling auto dealers that many dealers found insulting. What Edmunds thought was a humorous marketing of its Price Promise no-haggle car-buy system some dealers called  an insulting re-enactment of outdated stereotypes, according to AdAge.  Dealers said the ads could end or their relationship with Edmunds would. The...

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HireVue Insights named top HR tech tool

Today, October 8,  video and digital interview services firm HireVue was honored at the HR Technology Conference and Expo luncheon in Las Vegas. HireVue’s new Insights recommendation engine was named  by HR Executive Magazine as its 2014 choice for Top HR technology product.  It is the fourth such honor for HireVue. (For more on HireVue and Insights, see our Recruitment Advertising...

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