Video

Oikotie Työpaikat enables video interviews

Sanoma’s job board Oikotie Työpaikat launched a video interviewing tool in collaboration with the American firm InterviewStream. The new solution helps employers speed up their recruitment processes and improves candidate experience on Oikotie Työpaikat. For job-seekers, the video interview tool offers the opportunity to present their competence, skills and personality in a new way. The tool...

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Liam Neeson to help LinkedIn job seeker

In a clever video marketing collaboration with LinkedIn, noted actor Liam Neeson, as his Taken movie character Bryan Mills, is offering to endorse one lucky job-seeking LinkedIn member’s “particular set of skills.” The new Taken 3 movie has its own LinkedIn page that explains more. What an awesome way to virally market your LinkedIn profile! Not bad marketing for...

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Octoly: Billions view YouTube auto videos

In its study, YouTube, Automotive and the Power of Earned Media, research firm Octoly determined that branded automotive videos have been viewed 2.9 billion times, while influencer videos about the same brands have been viewed a whopping 43 billion times.  In other words, as we’ve heard time and time again, consumers trust other consumers’ opinions and want to hear from them. Octoly...

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McClatchy to add video tools, native ads

McClatchy Company president Patrick Talamantes told the audience of the UBS Global Media and Communications Conference that McClatchy is in the midst of tremendous digital transformation, and will add native advertising in the fourth quarter of this year. Plans for 2015 include This content is available to Classified Intelligence Report clients. Want to know more about becoming a client? Click...

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HouseLens 3-D mobile video gets $20 mil

We discovered  3-D mobile video provider HouseLens by way of its awesome Twitter marketing, displayed below.  HouseLens just landed $20 million in Series A funding from undisclosed investors, following closely on the heels of venture-capital seed funding of $1.5 million in September. Those original VC folks were undisclosed as well. And, by the way, the Nashville, Tenn.-based  startup does an...

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Yahoo to acquire BrightRoll

Yahoo to Acquire BrightRoll Creates the largest digital video advertising platform SUNNYVALE, Calif. & SAN FRANCISCO–(BUSINESS WIRE)– Yahoo! Inc. (NASDAQ: YHOO) and BrightRoll, Inc. today announced a definitive agreement for Yahoo to acquireBrightRoll, a leading programmatic video advertising platform. The transaction will combine Yahoo’s premium desktop and mobile...

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