Video

DoneDeal.ie announces new TV deal

DoneDeal, Ireland’s leading classified website, is partnering with GasBagTV in a deal that sees the auto-review-per-video site providing video content for Ireland’s leading classified website. The partnership will be mutually beneficial, as it will provide TV-quality video content for DoneDeal while at the same time creating awareness of and driving traffic to GasBagTV.ie, where...

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Segundamano launches viral ads

Segundamano.es, Spain’s second-largest general classifieds platform, launched a new viral-ad campaign. The site, owned by Schibsted Classified Media, is dedicated to promoting the culture of second-hand shopping in Spain. This viral marketing campaign follows on a series of celebrity-led TV ads. The new campaign is based on video and viral images, and builds on the ‘Incredible...

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LinkedIn to buy Lynda, add job training

In what looks like another attempt to capture a new, more entry-level audience, LinkedIn is introducing a huge database of video career training. To do this it’s about to acquire Lynda.com and hire its staff. Here’s the announcement: LinkedIn to Acquire Lynda.com Lynda.com’s high-quality content provides opportunity for members to easily gain the professional skills they need to...

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Zap launches new ad campaign

Brazil’s real estate classifieds portal Zap has launched a new ad campaign, which aims to target buyers who’re looking for brand new apartments. The ad campaign has the signature of FCB Brasil, a Brazilian advertising company, and is being aired on the prime time of Brazil’s Globo TV, a leading channel at the open TV. In addition to the TV commercials at Globo, Zap is also airing its 2D...

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Oikotie Työpaikat enables video interviews

Sanoma’s job board Oikotie Työpaikat launched a video interviewing tool in collaboration with the American firm InterviewStream. The new solution helps employers speed up their recruitment processes and improves candidate experience on Oikotie Työpaikat. For job-seekers, the video interview tool offers the opportunity to present their competence, skills and personality in a new way. The tool...

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Liam Neeson to help LinkedIn job seeker

In a clever video marketing collaboration with LinkedIn, noted actor Liam Neeson, as his Taken movie character Bryan Mills, is offering to endorse one lucky job-seeking LinkedIn member’s “particular set of skills.” The new Taken 3 movie has its own LinkedIn page that explains more. What an awesome way to virally market your LinkedIn profile! Not bad marketing for...

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