Africa

Micro-jobbing takes off in South Africa

Money for Jam (M4JAM) has taken off in South Africa, and according to co-founder and CEO Andre Hugo, the company has been signing up about 1,200 users a day. The platform, which launched in August 2014 (our report here), already has more than 50,000 active “jobbers”, who together have earned more than R845,000 ($78,000 U.S.), he said. M4JAM is a way for South Africans to get...

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Auto dealers need to wake up to online – Gumtree SA

Jeff Osborne, head of automotive at general classifieds giant Gumtree in South Africa, said local auto dealers should switch from a “feet-through-the-door” mentality to an “eyes-to-the-site” mentality. “I realized early on that these platforms were great for the average consumer. For them the sites opened up a world of choice, a way to compare prices easily, and a way to make...

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OLX Kenya launches anti-fraud campaign

Naspers-owned general classified site OLX Kenya recently partnered with the ICT Authority of Kenya and Consumers Federation of Kenya (Cofek) to enhance the safety of consumers buying and selling on online platforms such as OLX. The month-long campaign dubbed ‘Kaa Ridhoo’ (Swahili for ‘take caution’) is an educative campaign building awareness in the Kenyan population and...

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Gumtree SA teams up with non-profit to grow Internet use

General classifieds giant Gumtree South Africa teamed up with non-profit organization Project Isizwe to provide free wi-fi to low-income communities in South Africa. Gumtree is owned by the EBay Classifieds Group. The roll-out of the project will start in the Tshwane (South Africa’s capital city) townships of Soshanguve, Mamelodi and Atteridgeville. At the end of the first phase (end-August...

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One Africa Media’s SafariNow goes to Kenya

SafariNow.com, the Cape Town-based holiday accommodation site in the stable of One Africa Media (OAM), expanded to Kenya as StayNow.co.ke. SafariNow is active in 56 countries and has 27,600 listed holiday destinations. All listings also appear on StayNow.co.ke. The two sites have the same business model: it’s free to list, but the platforms pocket 15 percent commission on paid...

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One Africa Media acquires a minority stake in BuyRentKenya

One Africa Media (OAM), a classifieds player in the jobs, auto and real estate spaces with an African focus, acquired a minority stake in Kenya’s largest real estate site BuyRentKenya.com, in a move to grow its African portfolio. Details were not given. Carey Eaton, co-founder of OAM and founder of the auto classifieds site Cheki, told AIM Group… This content is available to Classified...

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