Australia

Australia classified ads expenditure up 22.8 pct

Classifieds lead online advertising expenditure growth for the three months to 30 September, says the latest report by the Interactive Advertising Bureau Australia. Classified advertising was worth A$237.9 million (US$203.57 million) for Q3. This is 4.4 percent up on the previous quarter and 22.8 percent up YoY. Classifieds now constitute 20.2 percent of total digital expenditure over...

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REA taps into new revenue stream, goes video

Australia’s REA Group will soon feature video ads on its leading property portal realestate.com.au. The Group has selected California, U.S.-headquartered video ad tech provider TubeMogul as its advertising software platform. REA will use TubeMogul’s video software on a self-serve basis and also provide a video branding offering to advertisers and agencies, facilitated by its own...

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REA to change pricing model after agents revolt

REA will be making changes to its contentious premier (i.e. most expensive) market- and suburb-based pricing model around the middle of November, according to the publication Real Estate Business. The article dated Nov 5 (read here) states REA Group confirmed to the publication that the current rate of 250 different price points will be cut down to a maximum of 12 price points used to evaluate...

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Revenues up for REA

Australia’s REA Group has reported a 22 percent rise in revenue to AUD121 million (USD105 million) for the first quarter of its FY2015 compared to the same period last year. EBITDA was up 31 percent to AUD63 million. CEO Tracey Fellows attributes revenue and EBITDA growth to better value for customers and enhanced customer experience. She also pointed to the strength of REA’s listing...

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Freelancer furthers expansion, buys tech startup conference community

ASX-listed Freelancer Limited, the company behind Freelancer.com, has acquired the assets of SydStart, Australia’s largest technology startup conference, expo and professional community. SydStart was founded in 2009 and now includes around 5,000 tech startup professionals, investors and ecosystem participants. Freelancer has been a sponsor of SydStart since 2011. In a statement, Freelancer...

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Fairfax’s Melina Cruickshank heads Domain’s new ‘Content & Audiences’ unit

Australian real estate portal Domain has set up a new ‘Contents & Audiences’ unit headed by Melina Cruickshank, who was previously group director of parent company Fairfax Media’s Life Media. The announcement was made through an internal memo to staff, reported Australia’s AdNews. In it, Domain CEO Antony Catalano said: “We are creating a new functional area...

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