Australia

GroupM connects on digital

GroupM has rebranded and reorganized its digital operation under a new name, GroupM Connect. As the world’s largest advertising media company in terms of billings, according to Wikipedia, it is headquartered in New York City with over 21,000 employees and 400 global offices in 81 countries. The push to a unified global digital platform brings GroupM specialist digital agencies, including...

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REA adds new tools to site

Real estate classifieds site realestate.com.au has added a new integrated finance tool to its site through partnership with one of Australia’s largest mortgage broking groups, AFG. The site has also launched Discover, a search tool aimed at helping users find a home and a suburb suited not only to their budget but their lifestyle choices. Both innovations have been described by...

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Open season on agents

A new Australian real estate comparison site, OpenAgent, described as the “Trip Advisor” of the real estate search market, has attracted $6 million in funding from investor Hollard Investments. OpenAgent is part of a growing sector of agent comparison sites in Australia, all aiming to capitalize on the booming but cutthroat residential property market in Sydney, Melbourne and Brisbane. Other...

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Net ads to dominate by 2019

Internet advertising will account for more than 50 percent of the total Australian advertising market by 2019, according to a recent Australian Entertainment and Media Outlook report by PricewaterhouseCoopers (PwC). While the total advertising market is predicted to grow by 4.8 percent from $35.4 billion in 2014 to $43.4 billion by 2019, internet advertising was tipped to outpace this overall ad...

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Mitula makes a splash

Vertical search company Mitula Group secured $26.5 million in funding and is expected to achieve market capitalization of over $150 million following its listing on the Australian Stock Exchange (ASX) in early July. Shares opened at 85 cents on listing and climbed 20 percent in value soon after debut. Mitula’s IPO is underwritten by Baillieu Holst. Mitula, which operates in 38 countries...

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Car rivals clash in Au. court

The bitter battle between automotive classifieds rivals CarsGuide and Carsales over business models and market share has gone up a notch, with market leader Carsales taking its rival to court over what it claims are misleading representations in CarsGuide’s latest advertising campaign. The court case commenced in mid July in the Supreme Court of Victoria and centres on a BWM Dentsu print,...

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