Brazil

Oba to enter the Brazilian auto classifieds

XMarket, a Brazilian company that received an initial seed funding of $850,000, has started a cars website to compete in the Brazilian autos segment. The company expected to launch its website last year, but postponed the move to the first quarter of 2015 after changing the platform’s name to Oba.com.br. Oba.com.br will now unite all of XMarket’s businesses – real estate,...

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Zap launches new ad campaign

Brazil’s real estate classifieds portal Zap has launched a new ad campaign, which aims to target buyers who’re looking for brand new apartments. The ad campaign has the signature of FCB Brasil, a Brazilian advertising company, and is being aired on the prime time of Brazil’s Globo TV, a leading channel at the open TV. In addition to the TV commercials at Globo, Zap is also airing its 2D...

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LatAm Autos focuses on local markets

A new player has emerged in the burgeoning Latin American classifieds industry. With operations in six countries – Argentina, Bolivia, Ecuador, Panama, Peru and Mexico – Australian stock exchange listed company LatAm Autos has made a significant investment the local autos segments. “Our long-term goal is to be the dominant number one site in each market,” the company’s...

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Brazil property classifieds add mobile apps

With many players disputing a leading position in the competitive Brazilian real estate classifieds market, companies like VivaReal, Zap and Navent’s ImovelWeb are betting on mobile apps to enhance the user’s experience. With a range of possibilities, including search by segmentation and geolocation, those Android and IOS apps let the user to search for properties in a better,...

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Navent buys Dridco’s jobs and property assets

Navent, a major Latin American classifieds company, confirmed to the AIM Group it has bought Dridco’s real estate and jobs assets in the region, adding scale to its growing businesses in South America. Last year, sources in different parts of the world told the AIM Group Navent had bought Dridco and Brazil’s PenseImoveis. At that time, neither Dridco nor Navent would confirm or...

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Bomnegocio says it’s going to be OLX

Schibsted’s Bomnegocio, a leading generalist classifieds platform in Brazil, said Friday that “it’s going to be OLX.” Despite the deal being announced a few weeks ago by Schibsted and Naspers, the deal wasn’t made public to Brazilian users. In an email, Bomnegocio said “it’s going to be OLX”. “You, who detach [detach was the motto adopted by...

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