Brazil

Politician in TV ad irks officials (UPDATE)

(Since this July 7 report the election judge change his  ruling and said “Tiririca” could appear in the ad promoting Bomnegocio.) It seems that workers and executives at Bomnegocio are not laughing anymore. Earlier this week, Brazil’s election officials banned one of their funny TV commercials, which featured politician Francisco Oliveira Silva, better known as “Tiririca.” The...

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Brazilian bank finances B2W growth

Brazil’s development bank (BNDES) announced it has approved financing of US$657 million for B2W Companhia Digital, one of the leading e-commerce companies in the country. The bank said the loan will fund 60 percent of projects for the company, which plans to use the money to implement distribution centers and to improve logistics, information and communications technology (ICT) by...

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Webmotors promo uses World Cup

With the 2014 Fifa World Cup going on in Brazil, Webmotors found a way to benefit from the tournament by launching a related social media campaign. Webmotors, which claims to be Brazil’s largest automotive classifieds website, adopted the motto: “2014 World Cup Webmotors: you find the cars of the stars here.” To reinforce the message, the company has been posting the cars that soccer stars...

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Martian Funk ad boosts OLX in Brazil

Naspers’ OLX is also using viral video with an interplanetary cast to get the attention of Brazilian consumers. The online classifieds website has launched a series of TV and social media ads that make residents laugh a lot. The strategy of adopting humor to drive users to a classifieds platform has been incorporated by competitors like Bomnegocio, which recently had one of its online ads...

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Bomnegocio ads make Brazilians laugh

If the World Cup is not enough to make Brazilians happy, as public spending for the tournament increased considerably, Bomnegocio has offered some extra joy. Several of its ads have gone viral and even its jingle is now sung among Brazilians. But Conar, Brazil’s advertising regulator, wants Bomnegocio to change one of its ads, which features axe singer Compadre Washington, who’s known for...

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Spain’s Red Arbor buys LatAm’s biggest jobs site

Spanish Internet incubator Red Arbor announced the acquisition of 70 percent of Computrabajo.com – the world’s largest Spanish-language jobs site with significant presences in 19 countries. Red Arbor was founded by Anuntis co-founder David González Castro in 2013, after he had sold the majority of his Anuntis holdings (Segundamano.es, Fotocasa.es, Coches.net) to concentrate on building a...

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