Eastern Europe

Allegro changes strategy and fires 90

Naspers’ Allegro Group announced that it would change its strategy and the way it operates to make it more flexible and mobile-oriented. For its employees it means restructuring and collective dismissals. The restructuring process started on Oct. 8. It involves the following departments: marketing, client service, IT, finance and administration. The company will fire about 90 people....

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Aukro.cz automates its B2B communication

The Czech’s biggest marketplace Aukro.cz, owned by Naspers’s Allegro Group, launched the SALESmanago marketing automation system to boost its B2B online communication. SALESmanago is a marketing automation system created by the Polish company Benhauer. According to Datanyze, it is the tenth most popular marketing automation platform in the world. Aukro will use SALESmanago to identify...

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Alma Media’s Q2 digital revenue increases

The revenue of Alma Media’s division Digital Consumer Services, which houses the classified business of the company*, increased by 4.9 percent in Q2 of FY2014 from Q2 in FY2013. In Q2 of FY2014 revenue of the Digital Consumer Services division amounted to €14 million ($18.9 million U.S.). In Q2 of FY2013 it came to €13.4 million. Of the total revenue, the businesses in Finland...

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Schibsted Classified Media has new director in Hungary

blackjack games Starting from July 1, Schibsted’s operations in Hungary are managed by a new executive director, Géza Palocsay-Zubor, Hungarian media reported. Géza Palocsay-Zubor (LinkedIn profile here) previously worked as sales director at Sanoma Hungary and at the country’s e-commerce company Arukereso.hu. Schibsted Classified Media, previously headed by Laszlo Budai, sees operations in...

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Allegro appoints new ad and digital agencies

Allegro Group has just chosen Bardzo and Tribal DDB as its advertising and digital agency respectively. The agencies are to develop a long-term advertising strategy and launch an ad campaign in Poland (to start in July) as well as in Ukraine and the Czech Republic (to start in autumn). Allegro’s new advertising strategy is to link branding and sales objectives of each individual category on...

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In Ukraine classified players are lined up for fierce battle

Research conducted recently by a Ukrainian IT entrepreneur Evgeny Sisoyev shows a number of sites are competing fiercely for the No. 1 positions in the country’s horizontal and vertical classified markets... This content is available to Classified Intelligence Report clients. Want to know more about becoming a...

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