AIM Group » Ireland http://aimgroup.com Interactive Media and Classified Advertising Consultants Fri, 24 May 2013 22:39:23 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Irish portals butt heads http://aimgroup.com/2013/03/15/irish-portals-butt-heads/ http://aimgroup.com/2013/03/15/irish-portals-butt-heads/#comments Fri, 15 Mar 2013 13:42:19 +0000 Steve Shipside http://aimgroup.com/?p=33546 Within days of each other Daft.ie and MyHome.ie have announced Local Property Tax calculators to help potential home buyers calculate the market value of properties and their tax liability based on factors including the number of bedrooms and bathrooms. The move is partly in response to widely voiced criticisms of the government’s own Revenue.ie calculator but also seems to be the latest round in a squaring up between the two leading property portals in the region.

It’s a face off that has already seen Myhome.ie pull its latest advertising campaign after Daft.ie reported it.

The campaign had the slogan “With more Dublin homes sold than any other property website” and angered Daft.ie which protested to the Advertising Advertising Standards Authority for Ireland saying that the claim could not be substantiated. Myhome.ie was forced to withdraw the ads.
What’s at stake is the title of ‘Dublin’s number one property portal’ and it will be interesting to see if the recent activity is just the normal friction in a shared market or a jockeying for the definitive position as the market gets tighter.

]]> http://aimgroup.com/2013/03/15/irish-portals-butt-heads/feed/ 0 Findajob.ie launches revamped jobs portal http://aimgroup.com/2011/10/11/findajob-ie-launches-revamped-jobs-portal/ http://aimgroup.com/2011/10/11/findajob-ie-launches-revamped-jobs-portal/#comments Tue, 11 Oct 2011 21:24:50 +0000 AIMGroup http://figgynewton.com/aim/?p=23457
Published October 11, 2011

Yearning for a new beginning? Want to get your career on track?

Welcome to Findajob.ie a high–tech, successful method to fast track your dream career.

Independent Digital is delighted to announce the launch of their new and exciting online jobs portal, Findajob.ie.

Findajob.ie launched in conjunction with the market leading online recruiter in Europe and technology provider, Stepstone. The new Findajob.ie proposition blends cutting edge technology with personalised customer service for the local and international market and is set to become one of Ireland’s leading recruitment websites.

Findajob.ie aims to deliver the highest quality service to all its clients throughout all industry sectors, ranging from small local players to big global corporates and will target high quality jobs in management, professional services, engineering, IT and executive positions. Findajob.ie will achieve this by working closely with Stepstone, which successfully operates the largest online job board business in Europe today and attracts over 9 million visits and over 65,000 job listings per month. In addition to an excellent online experience and service for recruiters, where available jobs can be posted, Findajob.ie can also enable a recruiter’s advertisement to appear in well-known national newspapers including the Irish Independent, Sunday Independent and Evening Herald. This represents an absolutely unique opportunity for employers in the Irish recruitment market, and a one-stop shop for recruiters ensuring that their available position receives maximum exposure.

For job seekers, the new Findajob.ie website will assist them to achieve their personal career development goals with over 3,000 jobs listed from local and international companies. These include jobs in high quality and well recognised organisations such as Sepam, Rehab, Abbott, Dalkia, IFDS Percana, PGi and the Tyndall National Institute.

Findajob.ie aims to facilitate an effective and fluid meeting place for potential employers and potential employees by providing a detailed job search engine that allows users to find exactly what they are looking for.

-ENDS-

]]> http://aimgroup.com/2011/10/11/findajob-ie-launches-revamped-jobs-portal/feed/ 0 Schibsted acquires majority in leading Irish online classifieds site http://aimgroup.com/2011/09/30/schibsted-acquires-majority-in-leading-irish-online-classifieds-site/ http://aimgroup.com/2011/09/30/schibsted-acquires-majority-in-leading-irish-online-classifieds-site/#comments Fri, 30 Sep 2011 22:45:31 +0000 AIMGroup http://figgynewton.com/aim/?p=23631
Published September 30, 2011

Press release: Schibsted acquires majority in leading Irish online classifieds site

Schibsted Media Group has agreed to acquire 50.09 per cent of DoneDeal.ie, the leading online classifieds site for cars and generalist in the private market in Ireland.

DoneDeal.ie had revenues of around EUR 2 million in the first half of 2011. This was a growth of approx 70 per cent year over year. The company has positive EBITDA.

Schibsted has a right to increase the ownership up to 90.1 per cent in two years and up to 100 per cent in five years. This will be done at market valuation.

DoneDeal.ie fits well in among Schibsted Classified Media’s operations in established phase. The site has many similarities with the Blocket concept, and is a clear market leader within generalist and cars for privates. DoneDeal.ie is the third most visited online site in Ireland (source: DoubleClick AdPlanner), and has a strong brand in the country. DoneDeal.it has a listing fee of EUR 3 per advertisement.

DoneDeal.ie was established in June 2005. The founders are Fred and Geraldine Karlsson. Fred Karlsson will continue in the management of the company and as a shareholder.

- We are very happy to include DoneDeal.ie into the family of online classifieds sited in Schibsted. A strong number one position and good profitability means that Ireland will be our fifth country with online classifieds sites in established phase. The acquisition will be another contributor to continued good profitable growth for online classifieds in Schibsted, Terje Seljeseth CEO of Schibsted Classified Media says.

Contact person:

Stein Yndestad, CFO Schibsted Classified Media. Mobile: +47 916 86 696

Oslo, 30 September 2011

SCHIBSTED ASA

]]> http://aimgroup.com/2011/09/30/schibsted-acquires-majority-in-leading-irish-online-classifieds-site/feed/ 0 ​ Independent Digital Launch New Video Management Solution http://aimgroup.com/2011/05/04/%e2%80%8b-independent-digital-launch-new-video-management-solution/ http://aimgroup.com/2011/05/04/%e2%80%8b-independent-digital-launch-new-video-management-solution/#comments Wed, 04 May 2011 21:29:33 +0000 AIMGroup http://figgynewton.com/aim/?p=24194 The rapid growth in video penetration online is well documented and the demand for more and more targeted video is expected to continue to grow from both online readers and advertisers in 2011.

Independent Digital is embracing this trend and is launching a ‘best in class’ Online Video Management System (VMS) for users, and expects this sector of display advertising within the market to grow significantly.

Loyal users on Independent.ie will benefit from this new technology with a “Video Carousel” on the Home Page of Independent.ie that presents the latest video to users in a fast moving and engaging fashion. In addition a list of ‘Most Viewed’ and ‘Most Emailed’ videos are presented to users by section. To further enhance the experience for our users we will be rolling out a Video Sharing facility so that our users can quickly and easily share video with their favourite social networking site.

In addition to a dedicated video channel on www.independent.ie/video every section across Independent.ie has its own topic specific video channel where current news stories are enhanced by accompanying video which can be viewed by a user which greatly enhances the users experience on the website.

A unique feature to Independent.ie is that the new Video Management System uses technology that allows videos to be played and viewed across our mobile, iPhone, iPad apps and products. “Making sure we delivered a really great video solution on all platforms especially iPhone and iPad was a key goal for us” commented Ian Byrne, CEO, Independent Digital. “At the moment a lot of the mass market video solutions simply do not work on the Apple platform which is a big disappointment for readers and advertisers.”

In addition to delivering an excellent experience for users and advertisers, this innovation now enables the Independent Digital Sales team to offer advertisers/brand managers the ability to target their video advertising campaign by audience profile (e.g. female audience researching home insurance renewal), to particular content sections across Independent.ie (e.g. Business) or to a particular video player, in a wide variety of pre-mid and post roll advertisements. In another first to market for Independent Digital new video advertising formats including Text Ads, MPU’s and Leaderboards will be offered to advertisers.

The video advertising solution complies with the latest IAB Video Advertising standards (VAST) just released from the UK.

For more information contact:

 
Posted in Ireland
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