Gruppo Tecnocasa and sign partnership

Two major players in the Italian real estate vertical, and Tecnocasa, decided to partner. All the ads of the real estate agencies affiliated with the brands Tecnocasa and Tecnorete, will be automatically duplicated on The Tecnocasa and Tecnorete affiliates also get access to a special multimedia advertising system, the companies announced earlier this...

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Trader Media Group sells Italian business

Published December 21, 2011 Trader Media Group, Europe’s largest digital marketplace for vehicles, has sold its Italian business for an undisclosed sum. The business is a small print-led operation, which produces three monthly classified magazines and operates associated websites. It is not expected to make a profitable transition to digital as none of the brands are market leaders. The...

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EBay hands DDB Tribal and Carat £22m European accounts

EBay has appointed Germany’s DDB Tribal and Carat to handle its advertising and media accounts respectively in Europe. DDB Tribal already works with the online retailer in Germany. The agency will now replace BBH on eBay’s £22m European account, with its remit extending across the UK, France and Italy. Carat, which has been working with eBay in the UK since 2008, is the first agency to be...

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