Poland

Trader.com gets a new CEO

Agora appointed Magdalena Wasilewska-Michalska as the new CEO of Trader.com. The company is in charge of Agora’s auto portal Autotrader.pl and real estate portal Domiporta.pl. Magdalena Wasilewska-Michalska (LinkedIn profile) has been associated with Agora since 2000, and since 2006 with the company’s Internet division. She was responsible for the development of such lifestyle sites...

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Alegratka gets new search engine and look

Polskapresse’s general classified site Alegratka was relaunched with a new search engine and fresh lay-out. Alegratka‘s search engine now enables more intuitive and precise searching for listings, using many new filters for specific categories, such as the location and square footage (for real estates), shoe size (for fashion), or engine power (for automotive). Major changes were...

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Real estate aggregator Buku launches in Poland

Buku.pl is a new real estate search engine freshly launched in Poland. The site started with more than one million listings from the main Polish real estate sites and realtors and is backed up by two venture capital funds. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client?...

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Allegro Group launches a platform for charity auctions

Allegro Group launched a platform on which charities can organize free auctions and invite other users to support them by offering their stuff for the common good. Auctions on Charytatywni.allegro.pl can be organized by any non-profit organization and by companies that work with foundations. Stuff listed on the platfom will appear on Allegro.pl too. The total income from all auctions is...

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Allegro appoints new ad and digital agencies

Allegro Group has just chosen Bardzo and Tribal DDB as its advertising and digital agency respectively. The agencies are to develop a long-term advertising strategy and launch an ad campaign in Poland (to start in July) as well as in Ukraine and the Czech Republic (to start in autumn). Allegro’s new advertising strategy is to link branding and sales objectives of each individual category on...

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Polskapresse sites get new managers

Polskapresse Group created three new teams to run its classified brands in the verticals real estate, jobs and automotive. The three teams are headed up by Izabela Słomczewska, Jolanta Gadek and Przemysław Sumiła for real estate, jobs and automotive respectively. Izabela Słomczewska (LinkedIn profile), the new brand manager of Polskapresse’s real estate sites (Dom.Gratka.pl,...

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