Poland

Polskapresse acquires Express Media

Polskapresse Group bought Express Media, a publisher of several local print and online media outlets in Poland, including the real estate site Express-Dom.pl. The agreement was signed on Sept. 5. The transaction included all printed and Internet assets and printing operations of Express Media. Among dailies published by Express Media are „Express Bydgoski” and „Nowości – Dziennik...

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Allegro changes strategy and fires 90

Naspers’ Allegro Group announced that it would change its strategy and the way it operates to make it more flexible and mobile-oriented. For its employees it means restructuring and collective dismissals. The restructuring process started on Oct. 8. It involves the following departments: marketing, client service, IT, finance and administration. The company will fire about 90 people....

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Kotwicki clears his desk at Allegro Group

Przemysław Kotwicki, the managing director of Naspers’ Allegro Group, left the company on Oct. 1. His duties as the leader of the real estate site Otodom.pl have been taken over by Marcin Urbańczyk, the current OLX.pl general manager. This content is available to Classified Intelligence Report clients. Want to know more about becoming a client?...

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Szafa gets a new look and improves security

The largest Polish preloved clothes site Szafa.pl has just been relaunched with a new look and major improvements in the area of security. The new look has been introduced to make the site more modern and esthetical and to improve the overall performance of the site. In the area of security Szafa introduced safe and secure online payment, new security measures for the site servers and a new...

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OLX launches massive ad campaign in Poland

Naspers’s OLX.pl (former Tablica.pl) kicked off its autumn advertising campaing under the slogan “Millions of buyers are waiting for your listing”. The campaign shows funny stories of people in emergency life situations that need specific staff (such as bicycle, speakers, stroller), and therefore they are calling for exposing them for sale on OLX.pl. The advertising campaign has been...

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Allegro kicks off its advertising campaign

Naspers’ Allegro.pl started its autumn advertising campaign under the slogan “Now is the fashion for smart shopping”. The campaign promotes the promotional offer of Allegro.pl, which includes clothing products of such brands as Wittchen, Gino Rossi, Monnari and Batycki. At the same time the campaign encourages to start shopping on Allegro.pl using its mobile app. For this...

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