Poland

Allegro launches self-serve advertising for sellers

Naspers’ Allegro launched automated search results advertising for the sellers on the platform. For now, the service Ads Allegro work in the mobile application, but it will appear in the desktop version of the site soon. Ads Allegro enables sellers to present their offer on the top of Allegro’s search list. Fees for the new service are collected in the CPC model and the tool can be used with...

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Allegro moves its data center to Talex

Naspers’ Allegro changed its data provider in Poland from Beyond.pl to Talex.pl. The new agreement with Talex has been signed to run until the end of 2018. The value of the contract is 12.4 million PLN ($3.69 million U.S.). Allegro’s users should not notice any change. Allegro was forced to find a new data center provider as Beyond terminated their agreement due to different expectations and...

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Allegro’s impressive activity stats for H1

Naspers’ Allegro published its activity statistics for the first half of 2014 for Poland. According to Allegro, more than 290 million listings were added to the platform in that period – 21 percent more than a year ago. The site also attracted one million new users. According to the company, every minute on Allegro 623 items were sold, 347 transactions concluded and 201 new buyers entered...

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Allegro launches new app for sellers

Naspers’ Allegro launched a new mobile app for users who sell products on its platform. The launch is supported with a special promotion, during which time you can add a listing via the app for 1 grosz ($0.29 U.S.). The promotion will run until the end of December. The app, called Allegro Sales, makes it possible to add and manage listings on Allegro.pl as well as to share them in social media....

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OLX introduces first ever fees in Poland

Naspers’ Olx.pl introduced fees for adding automotive listings in Poland. It is the first paid category on Olx.pl. The site charges its users for adding autos for sales that cost more than 5,000 PLN ($1,492 U.S.). Adding the listing for 30 days costs 29,99 PLN ($8.9 U.S.). During the promotion, which is currently running, users pay only 9.99 PLN ($2.9 U.S.). To list an auto with an asking price...

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Allegro offers cheaper shipping and free return in Poland

blackjack games Naspers’ Allegro and the independent postal operator InPost signed an agreement on strategic cooperation concerning the supply of products ordered on Allegro.pl. Based on the agreement each seller on Allegro can add for free and very easily a new product delivery option: Allegro Paczkomaty (for parcels) and Allegro InPost (for registered letters). The maximum price of a...

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