Poland

Allegro kicks off its advertising campaign

Naspers’ Allegro.pl started its autumn advertising campaign under the slogan “Now is the fashion for smart shopping”. The campaign promotes the promotional offer of Allegro.pl, which includes clothing products of such brands as Wittchen, Gino Rossi, Monnari and Batycki. At the same time the campaign encourages to start shopping on Allegro.pl using its mobile app. For this...

Read More

Wp.pl to publish classifieds of Domiporta and Autotrader

zv7qrnb Agora’s Trader.com (Polska) started cooperating with one of the biggest news sites in Poland – Wirtualna Polska (WP.pl). As a result, classifieds from Trader’s real estate site Domiporta.pl and automotive site Autotrader.pl will appear on Wp.pl. More specifically, listings of Domiporta.pl and Autotrader.com will be published in the classified section of WP.pl...

Read More

Allegro cancelled one of its auction types

Naspers’ Allegro.pl cancelled a possibility to sell same items within one auction due to lack of users’ interest. According to Anna Tokarek, PR Brand Manager in the Allegro Group, the percentage of people using this this type of auctions was negligible. More popular are single-item auctions and this functionality will be kept by the site. In the first half of 2014 there were 290 million...

Read More

Healthy growth for Morizon Group in Q2

Morizon Group, owner of Polish real estate search engines Morizon.pl and Nportal.pl and several other real estate classified sites, released its financial results for Q2 of FY2014. The increase in revenue from Q2 FY2013 to Q2 FY2014 amounted to 412 percent. The revenue of 3.88 million Polish zloty ($1.23 million U.S.) earned in Q2 was 412 percent more than in Q2 of FY2013. Thanks to this increase...

Read More

Agora’s Internet division grew revenue in Q2

The Polish media group Agora SA reported a 14.1 percent increase in revenue and a 26.2 percent increase in profit for its Internet division* in Q2 of FY2014, compared to the same period last year. Revenue of Agora’s Internet division amounted to 30 million Polish zlotych ($9.5 million U.S.) in Q2 of FY2014. Included in this number was revenue from online advertising (27.2 million Polish...

Read More

Trader.com gets a new CEO

Agora appointed Magdalena Wasilewska-Michalska as the new CEO of Trader.com. The company is in charge of Agora’s auto portal Autotrader.pl and real estate portal Domiporta.pl. Magdalena Wasilewska-Michalska (LinkedIn profile) has been associated with Agora since 2000, and since 2006 with the company’s Internet division. She was responsible for the development of such lifestyle sites...

Read More