Spain

Segundamano signs TV star as spokeswoman

Segundamano.es, Spain’s second-largest general classifieds site, just signed its first brand ambassador: Spanish TV presenter Pilar Rubio. Rubio promotes Segundamano, which is owned by Schibsted Classified Media, as an opportunity for “intelligent, responsible, sustainable” shopping, and encourages people to buy and sell goods second-hand in order to reduce consumption and...

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Spanish Job Boards Focus on IT Talent

InfoEmpleo, Spain’s second-largest job board is planning to redesign its site in the coming year to attract more IT candidates. Director Jorge Guelbenzu Lapresta says there is a talent shortage in the IT sector and recruiters are eager for candidates. This makes them a critical audience for job boards seeking growth as Spain begins a slow recovery from its long, well-documented economic...

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InfoJobs to launch ATS for SMEs

Spain’s leading job board, InfoJobs.net purchased rival InfoEmpleo’s applicant tracking system E-Preselec in February 2014 (as covered in CIR 15.09). E-Preselec is designed to integrate with the human resources departments of companies with 1,000 or more employees. Traditionally, ATS were thought to be too complex and costly to justify the expense in smaller companies. However,...

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Data Drives Sales at Coches.com

Auto classified Coches.com is using big data to promote new car sales during the traditional late-summer slump. The Spanish site gathers proprietary information from its more than 450 dealer partners across the country to give an accurate account of average prices for new cars. According to its latest report the average price of a new car in Spain fell by €600 in the past six months. Despite...

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Information Builds User Engagement

Spanish classified brands seeking differentiation are increasingly using information to reach potential users and build loyalty among existing visitors. Two companies using proprietary information to target specific audiences are recruitment site JobAndTalent and property portal Idealista. JobAnd Talent, a recruitment platform that uses big-data analysis to find potential job matches for its...

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InfoEmpleo Targets IT Talent with Google

InfoEmpleo.com, Spain’s second-largest job board, is targeting IT talent with a dedicated recruitment page linked to Google Spain’s career content site Actívate. “There is a lack of IT candidates across the job boards in general,” Jorge Guelbenzu Lapresta, general manager of InfoEmpleo, told the AIM Group. “There is a talent shortage so InfoEmpleo is trying to...

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