United Kingdom

Daily Mail merges classified and display teams

Mail Advertising, the commercial arm of The Daily Mail and Mail on Sunday, has merged its classified and display advertising sales teams in a group restructure. The combined team of 120 people in London and 16 in Scotland and Manchester offices will be led by Rosemary Gorman, the group’s advertising director. The restructure follows an internal review conducted by Boston Consulting Group,...

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Auto Trader to launch major TV campaign

blackjack games Auto Trader is launching a £6.5 million ($10 million U.S.) television advertising campaign on the day after Christmas to highlight the online features it offers to help people find their perfect autos. The TV advert called ‘Searchers’ shows people from a young age looking and observing, leading to older people using the same observation skills to admire the autos...

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Stock mix matches demand at only 1% of dealers, says Auto Trader

Auto Trader claims its iControl tool shows that only one percent of dealers have the perfect used-auto stock mix to match local demand, as the auto site prepares, for the first time, to send U.K. dealers “Auto Trader Top 10″ tables of the most desirable autos in their regions. Look at the tool at AutoTraderTop10.co.uk (here). Its iControl tool uses Big Data techniques to analyze...

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Undergraduate freelance site launches in U.K.

Three recent graduates from the University of Portsmouth are launching a site next month they believe will fill a gap in the market for undergraduates seeking part-time jobs, and then full-time careers when they graduate. The new service, Gradlancer.co.uk, is designed to offer registered undergraduates an opportunity to pick up freelance assignments and part-time jobs with employers while they...

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Preloved relaunches site with new logo

Preloved has launched a redesigned website and logo which, it claims, was guided by feedback from its users. Managing Director, Wing Chan,  announced the new look in a blog post this week which he said not only gives the site have a new, fresher appearance but boosts usability for both desktop and mobile or tablet users. Chan also announced that the site’s logo was also changing,...

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Gumtree sponsors Big Brother TV show

EBay-owned Gumtree, the U.K.’s largest classifieds website, is to sponsor Channel 5 show, Celebrity Big Brother. The programme, which begins next month, confines celebrities to the ‘Big Brother’ house where they are constantly watched by the public who vote to decide who should be evicted until an eventual winner emerges. In what it cites as a first for the show, anybody...

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