Portugal’s Cofina Group creates classifieds portal
The Portuguese newspaper group Cofina SGPS SA, which currently holds a portfolio of 5 newspapers and 11 magazines in Portugal, has started a new classifieds portal for its two main newspapers, Record (sports) and Correio da Manhã, under the name Classificados CM.
The new portal is based on the classifieds platform of the Spanish software company Protecmedia S.A., a company focused exclusively on the development of software and the provision of services for media companies. According to Protecmedia´s press note, Cofina has set up this new classifieds portal to modernize and profit from its current classifieds services. The Cofina Group made no official statement about the motives for this change in their classifieds business.
In December 2009, José Manuel Gomes, commercial head of Cofina Digital, had announced, that after a acquisition of a 49 share in job portal Empregos Online, there would be a restart in other classifieds areas of the leading Portuguese media group, with new websites.
The new portal Classificados CM is divided into the five usual classifieds business sections: real estate, automobiles, recruitment, dating and a catch-all category for ads that fall outside the other four sections.
Currently there are only about 200 ads across the site. The portal has good usability with filters to refine the searches. Users who post ads have three pay choices which includes both publication online and in print. Prices range between €7.50 for a one-day print and three days online publication, then €19.13 for three days print plus seven days online, to €42.01 for seven days print and 15 days online, which seems quite expensive for a market where free classifieds portals like Slando.pt or Olx.pt are booming.
In terms of Web traffic, the portals of daily Correio da Manhã and sports paper Record are among the leading ones in Portugal. In the user-centric Internet survey Netscope from Marktest, Record received the third-most traffic in the month of May from the audited ones in Portugal (16.6 million visits and 80 million page views), surpassed by the directory Sapo.pt (PT Telecom) and the other sports daily website A Bola. The tabloid website Correio da Manhã is ranked No. 8 with traffic of 5.9 million visits — behind competitor daily newspaper Público (Soanecom SA) with 6.9 million visits.
- International Jobs Report July 7, 2011
- Global Employees Need Emergency Exit Strategy March 17, 2011
- Dealer.com Launches Highly Anticipated ‘Social Relationship Manager’ February 7, 2011
- Buy-Anywhere Options, Not Devices, Will Be Key to Digital Publishing Success, According to ABI Research February 5, 2011
- Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising February 3, 2011
- Zillow and Yahoo! Real Estate Launch Largest Real Estate Network on the Web February 3, 2011
- The New York Times Company Reports 2010 Fourth-Quarter and Full-Year Results February 3, 2011
- AutoNation Reports Record Fourth Quarter and Record Full Year Results February 3, 2011
- TK Carsites Offers Auto Dealers More Options with the Largest Automotive Advertising Network February 2, 2011
- 2010 Foreclosure Activity Down in Hardest Hit Markets But Increases in 72 Percent of Major Metros February 1, 2011
- AOL Buys Online Video Network Goviral For $96.7M February 1, 2011
- AutoTrader Classics Appoints Bryan A. Weston as Director of National Accounts January 28, 2011
- CareerCast.com/JobSerf Employment Index Reports Slight Uptick in U.S. Hiring January 27, 2011
- Media General Reports Fourth-Quarter 2010 Results, Provides Outlook January 27, 2011
- Newspaper Websites Reach Nearly Two-Thirds of All Internet Users in Fourth Quarter (comScore) January 26, 2011
- HomeGain Announces 2010 Top Performing AgentEvaluator Real Estate Agents January 25, 2011
- Cox Media Group Names Dave Siegler its New VP of Technical Operations January 24, 2011
- McClatchy Announces Contribution of Real Estate to Defined Benefit Pension Plan January 24, 2011
- MediaSpectrum Closes Out 2010 with Record Number of Customer Deployments January 21, 2011
- NADAguides Announces Current Car Buyers Market Report January 20, 2011
Craigslist 2010
Craigslist will generate an estimated $122 million in revenue and profits of $88 million to $99 million in 2010, according to our newest report.
The 47-page report is a prescription for successfully competing with Craigslist and other classified publishers. Only $395.
Click for more info or to purchase.
Automotive 2010
Top execs at automotive advertising portals around the world expect revenue gains in 2010 as car-makers and dealers search for the best media for their messages.
Our 62-page Automotive Advertising 2010 report, Revving up: Online auto ads rebounding globally, is a must-read road map for anybody who helps the auto industry sell more cars.
The report also features a sneak peek at a new product that can help compare your automotive advertising to your competition.
Only $495.