Facebook, Twitter don’t bring B2B leads, says LeadForce1
While Facebook and Twitter can be used to engage with your existing readers, advertisers, customers, media, and other stakeholders, neither are good resources for business to business leads, according to the latest study by B2B marketing automation provider LeadForce1.
The study of 261 LeadForce1 business clients determined that LinkedIn and Wikipedia were the top social sources for business leads. Twitter, Facebook, Squidoo, Stumbleupon and Delicious significantly contributed to site traffic, however.
Other findings:
* Every third visitor to a B2B website is a lead (what the report calls Enterprise Visitor.)
* Almost 15 percent of business leads to the website of a company that has a social presence come to the site from another social site.
* Wikipedia is the most effective social media channel, bringing in the hottest and most relevant leads
* LinkedIn is responsible for the most leads from a social site to a B2B website.
The study was conducted February through April of this year, studying well over four million visits to the sites of LeadForce1 business clients. Nearly half of these visitors came to the sites by typing in the website URL. The second most common source of access were search engines, followed by referral sites.
Here’s the complete report.
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