Author Archive
Facebook, Twitter don’t bring B2B leads, says LeadForce1
While Facebook and Twitter can be used to engage with your existing readers, advertisers, customers, media, and other stakeholders, neither are good resources for business to business leads, according to the latest study by B2B marketing automation provider LeadForce1.
The study of 261 LeadForce1 business clients determined that LinkedIn and Wikipedia were the top social sources for business leads. Twitter, Facebook, Squidoo, Stumbleupon and Delicious significantly contributed to site traffic, however.
Other findings: Read the rest of this entry »
Dominion relaunches lead gen site for auto dealers
AVV.com just relaunched, offering new and improved lead generation for auto dealers. An offshoot of Dominion Enterprises’ Dominion Dealer Solutions, AVV focuses on three dealer-assisting products: Web Control lead CRM, WebResponse for e-mail and WebTalk click to talk functionality. Auto vertical publishers would do well to compare their own auto vertical’s dealer services with what Dominion offers.
Auto dealers can link directly to WebControl via their sign in on the AVV home page, and manage their leads in Web Control. AVV.com and AVV Web Control are now linked. Product updates and company information can be accessed from the AVV site, blog or Facebook and Twitter integrations. Read the rest of this entry »
MLS Domains Association signs up MLSs, dot-mls domains
The MLS Domains Association project, created by 15 MLS groups in the US and overseen by Bob Bemis of Arizona Regional Multiple Listing Service, is making some headway since we last talked with them. Local publishers should be aware of the .mls URLs already spoken for.
The ones we know of so far: Read the rest of this entry »
Search engine advertising upswing portends economy wake up
Internet marketing intelligence firm AdGooroo just published its Q210 Search Engine Advertising update, with a number of statistics that any online publisher should know. Overall, the researchers found “healthy increases in first-page advertiser activity on all three search engines, indicative of an economy which finally appears to be waking up. ” The search engines, of course, are Google, Yahoo and Bing. The changes contrast with the first quarter of 2010. 
The increases were not even, however. Google increased first-page advertisers by 7.3 percent, while Yahoo and Bing went up 2.8 percent each. Read the rest of this entry »
Advertising, news staff changes at Paddock
Kelly (Casalino) Bolyard, who heads up online and classified sales for Paddock Publications, has additionally been named director of digital development for the media group, it was just announced.
Formerly director of business consulting at Morris Communications, Bolyard came to Paddock and its suburban-Chicago Daily Herald in 2005.
For additional restructuring, see Daily Herald coverage.
- International Jobs Report July 7, 2011
- Global Employees Need Emergency Exit Strategy March 17, 2011
- Dealer.com Launches Highly Anticipated ‘Social Relationship Manager’ February 7, 2011
- Buy-Anywhere Options, Not Devices, Will Be Key to Digital Publishing Success, According to ABI Research February 5, 2011
- Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising February 3, 2011
- Zillow and Yahoo! Real Estate Launch Largest Real Estate Network on the Web February 3, 2011
- The New York Times Company Reports 2010 Fourth-Quarter and Full-Year Results February 3, 2011
- AutoNation Reports Record Fourth Quarter and Record Full Year Results February 3, 2011
- TK Carsites Offers Auto Dealers More Options with the Largest Automotive Advertising Network February 2, 2011
- 2010 Foreclosure Activity Down in Hardest Hit Markets But Increases in 72 Percent of Major Metros February 1, 2011
- AOL Buys Online Video Network Goviral For $96.7M February 1, 2011
- AutoTrader Classics Appoints Bryan A. Weston as Director of National Accounts January 28, 2011
- CareerCast.com/JobSerf Employment Index Reports Slight Uptick in U.S. Hiring January 27, 2011
- Media General Reports Fourth-Quarter 2010 Results, Provides Outlook January 27, 2011
- Newspaper Websites Reach Nearly Two-Thirds of All Internet Users in Fourth Quarter (comScore) January 26, 2011
- HomeGain Announces 2010 Top Performing AgentEvaluator Real Estate Agents January 25, 2011
- Cox Media Group Names Dave Siegler its New VP of Technical Operations January 24, 2011
- McClatchy Announces Contribution of Real Estate to Defined Benefit Pension Plan January 24, 2011
- MediaSpectrum Closes Out 2010 with Record Number of Customer Deployments January 21, 2011
- NADAguides Announces Current Car Buyers Market Report January 20, 2011
Craigslist 2010
Craigslist will generate an estimated $122 million in revenue and profits of $88 million to $99 million in 2010, according to our newest report.
The 47-page report is a prescription for successfully competing with Craigslist and other classified publishers. Only $395.
Click for more info or to purchase.
Automotive 2010
Top execs at automotive advertising portals around the world expect revenue gains in 2010 as car-makers and dealers search for the best media for their messages.
Our 62-page Automotive Advertising 2010 report, Revving up: Online auto ads rebounding globally, is a must-read road map for anybody who helps the auto industry sell more cars.
The report also features a sneak peek at a new product that can help compare your automotive advertising to your competition.
Only $495.