Author Archive
Live chatters buy more often, spend more online, reveals Bold Software
As we discovered ourselves on the ZipRealty short sale microsite, live chat is compelling, though which comes first – online-spend chicken or live- chat egg – is still somewhat in question. What is clear, however, is that if your e-commerce-enabled classified or marketplace site offers live chat, you’re likely to see an upsurge in per-transaction spend.
In fact, a recent survey revealed that 56 percent of its online-shopper participants said that live chat alone would positively influence their decision to make a purchase.
Bold Software’s recent survey – the second since 2009 – discovered that 53 percent of chatters spend more than $500 per transaction, while only 34 percent of non-chatters spend that much. Read the rest of this entry »
Social real estate toolkit for agents expands to all U.S.
As yet another example of what real estate practitioners want and what other than traditional media are providing them, real estate search engine Roost recently announced that it is expanding its Social Real Estate Toolkit, making it available to any U.S. agent anywhere. The Toolkit for agent personal profile or Facebook pages first launched March, 2010, and 12 major real estate brokers from various parts of the country almost immediately signed up to pay the flat monthly fee to take part.
Agents can now Read the rest of this entry »
What women want from the Web, a Unicast report
Rich media and video ad management firm Unicast just released its June 2010 report, “What Women Want from the Web. [PDF]” The online survey of 516 adult females across the U.S. looked at the Internet activities of respondents, with regard to what they would be doing on the Web this summer, and where they would go to do it. Some of the results are eye-opening, and worthy of note for online publishers.
We learned, for example, that 32 percent of survey participants were planning to job hunt online this summer, and the largest group of these job candidates were women with children under age 13. The number one online activity was connecting with friends and family. Women with children ages 13-17 did this the most – with 83 percent participating. (Sounds like those mommy sites are audience-drivers. Does your media group have one, with classified listings – or prominent one-click access to your classified pages - that include job openings?) Read the rest of this entry »
Apple to ad networks: “This is our world, you’re just living in it.”
Apple’s IAds advertising network launches today, a result of the company’s purchase of mobile ad company Quattro Wireless in January. Advertising-dependent publishers, look out. Now Steve Job’s firm is thumbing its nose at other ad networks – the most prominent being Google’s AdMob – and taking a door-barring stance that GoMo News is betting will have the U.S. Federal Trade Commission (FTC) in a huff. In fact, the federal investigation has already begun.
Before FTC halts IAds inroads at least several months down the road, however, GoMo anticipates that Apple will be “raking in the money it has blocked others from making.” Read the rest of this entry »
- International Jobs Report July 7, 2011
- Global Employees Need Emergency Exit Strategy March 17, 2011
- Dealer.com Launches Highly Anticipated ‘Social Relationship Manager’ February 7, 2011
- Buy-Anywhere Options, Not Devices, Will Be Key to Digital Publishing Success, According to ABI Research February 5, 2011
- Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising February 3, 2011
- Zillow and Yahoo! Real Estate Launch Largest Real Estate Network on the Web February 3, 2011
- The New York Times Company Reports 2010 Fourth-Quarter and Full-Year Results February 3, 2011
- AutoNation Reports Record Fourth Quarter and Record Full Year Results February 3, 2011
- TK Carsites Offers Auto Dealers More Options with the Largest Automotive Advertising Network February 2, 2011
- 2010 Foreclosure Activity Down in Hardest Hit Markets But Increases in 72 Percent of Major Metros February 1, 2011
- AOL Buys Online Video Network Goviral For $96.7M February 1, 2011
- AutoTrader Classics Appoints Bryan A. Weston as Director of National Accounts January 28, 2011
- CareerCast.com/JobSerf Employment Index Reports Slight Uptick in U.S. Hiring January 27, 2011
- Media General Reports Fourth-Quarter 2010 Results, Provides Outlook January 27, 2011
- Newspaper Websites Reach Nearly Two-Thirds of All Internet Users in Fourth Quarter (comScore) January 26, 2011
- HomeGain Announces 2010 Top Performing AgentEvaluator Real Estate Agents January 25, 2011
- Cox Media Group Names Dave Siegler its New VP of Technical Operations January 24, 2011
- McClatchy Announces Contribution of Real Estate to Defined Benefit Pension Plan January 24, 2011
- MediaSpectrum Closes Out 2010 with Record Number of Customer Deployments January 21, 2011
- NADAguides Announces Current Car Buyers Market Report January 20, 2011
Craigslist 2010
Craigslist will generate an estimated $122 million in revenue and profits of $88 million to $99 million in 2010, according to our newest report.
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Automotive 2010
Top execs at automotive advertising portals around the world expect revenue gains in 2010 as car-makers and dealers search for the best media for their messages.
Our 62-page Automotive Advertising 2010 report, Revving up: Online auto ads rebounding globally, is a must-read road map for anybody who helps the auto industry sell more cars.
The report also features a sneak peek at a new product that can help compare your automotive advertising to your competition.
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