Archive for the ‘Automotive’ Category
Philly newspapers sign with AutoTrader.com
Philadelphia Newspapers LLC, publisher of The Philadelphia Inquirer and Daily News and owner of Philly.com, just signed with AutoTrader.com for its auto listings and a print / online advertising package for private sellers. An online-only ad option will link users directly back to the AutoTrader.com site.
When online visitors access the Autos section of Philly.com they’ll find local and national new, used and certified-pre-owned vehicle listings for sale by both dealers and private owners. They’ll be able as well to research cars, compare vehicle prices, read reviews of specific models of interest, and learn about other auto-related topics. Read the rest of this entry »
Third Belo newspaper, five others, sign with Atex
French car site launches job ads for auto industry
French automotive classifieds site Annonces-automobile.com is venturing into new territory with the addition of recruitment ads to its site.
AutoTraderUAE.com to launch truck ads
Eric Laffont takes over at AutoScout24
Eric Laffont, former marketing director for Fiat and ex-strategic planning director for Yahoo France is taking over as head of AutoScout24.
“AutoScout24 is a great brand and a European leader with huge potential for development in the French market,” Laffont said. “My mission which consists of perpetuating and accelerating that development allows me to bring together at the same time my passion and my past experience.”
AutoScout24 is the biggest car classifieds site in Germany and present in 13 European countries. In France it launched four years ago and has become the No. 3 car site and No. 1 pure player with nearly 2 million unique visits per month. The Scout24 brand is owned by Deutsche Telekom.
Lost Weekend Contest by AutoTrader.com
AutoTrader Classics just launched its Lost Weekend with My Car contest in conjunction with its new Lost Weekend TV spot. The contest is virally marketed primarily on Facebook.
According to AutoTrader.com’s affiliate marketing specialist Lizzy Vincent, the contest is a test run, an attempt to find out just who the audience for AutoTrader Classics contests is. So far, what they’re discovering is that the site’s target ages, 35-50ish, are participating, primarily through Facebook. In fact, the social site is the only means users have of voting for the contest winners. Read the rest of this entry »
Hertz Rent2Buy on AutoTrader.com
Hertz Rent2Buy, the online place to buy former Hertz rental vehicles, has teamed up with AutoTrader.com, to list Hertz for-sale vehicles on the auto site.
Phase one of the team-up will place on AutoTrader.com 3000 or more vehicles from 2500 Hertz locations in 20 U.S. states.
It’s not just another car sale, though. Hertz is offering a 3-day test rental of its rentals-turned-sales. Consumers who are considering a specific vehicle can pay to rent it, drive it around, get it inspected, and then either opt out of the buy or get their rental fee waived when they buy the car, truck, or SUV from the Rent2Buy site.
Hertz’s Rent2Buy program provides a unique option for consumers searching for a previously-owned car, truck or SUV,” said Chip Perry, AutoTrader.com President and CEO, in the announcement. “By partnering with AutoTrader.com, Hertz will be able to reach the largest nationwide audience of in-market car buyers anywhere in the US.”
Hertz Rent2Buy vehicles have been driven no more than 50,000 miles with many still under original factory warranty.
CarAdvice acquires free-listings site
Motoring editorial site CarAdvice.com.au, has boosted its classifieds business by acquiring free-listings site CarBuddy.com.au and it says the purchase will help it take on the country’s main classifieds brands.
Read the rest of this entry »
Italian Automobili.com introduces Pay Per Mail for online ads
Automobili.com, the fourth Italian vertical classified automotive site owned by RCS Digital, listing ads for used and new cars placed by both dealerships and private sellers, is giving dealers new ways to invest in online ads by introducing the Pay Per Mail system.
- International Jobs Report July 7, 2011
- Global Employees Need Emergency Exit Strategy March 17, 2011
- Dealer.com Launches Highly Anticipated ‘Social Relationship Manager’ February 7, 2011
- Buy-Anywhere Options, Not Devices, Will Be Key to Digital Publishing Success, According to ABI Research February 5, 2011
- Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising February 3, 2011
- Zillow and Yahoo! Real Estate Launch Largest Real Estate Network on the Web February 3, 2011
- The New York Times Company Reports 2010 Fourth-Quarter and Full-Year Results February 3, 2011
- AutoNation Reports Record Fourth Quarter and Record Full Year Results February 3, 2011
- TK Carsites Offers Auto Dealers More Options with the Largest Automotive Advertising Network February 2, 2011
- 2010 Foreclosure Activity Down in Hardest Hit Markets But Increases in 72 Percent of Major Metros February 1, 2011
- AOL Buys Online Video Network Goviral For $96.7M February 1, 2011
- AutoTrader Classics Appoints Bryan A. Weston as Director of National Accounts January 28, 2011
- CareerCast.com/JobSerf Employment Index Reports Slight Uptick in U.S. Hiring January 27, 2011
- Media General Reports Fourth-Quarter 2010 Results, Provides Outlook January 27, 2011
- Newspaper Websites Reach Nearly Two-Thirds of All Internet Users in Fourth Quarter (comScore) January 26, 2011
- HomeGain Announces 2010 Top Performing AgentEvaluator Real Estate Agents January 25, 2011
- Cox Media Group Names Dave Siegler its New VP of Technical Operations January 24, 2011
- McClatchy Announces Contribution of Real Estate to Defined Benefit Pension Plan January 24, 2011
- MediaSpectrum Closes Out 2010 with Record Number of Customer Deployments January 21, 2011
- NADAguides Announces Current Car Buyers Market Report January 20, 2011
Craigslist 2010
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Automotive 2010
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