Archive for the ‘Social’ Category
Facebook, Twitter don’t bring B2B leads, says LeadForce1
While Facebook and Twitter can be used to engage with your existing readers, advertisers, customers, media, and other stakeholders, neither are good resources for business to business leads, according to the latest study by B2B marketing automation provider LeadForce1.
The study of 261 LeadForce1 business clients determined that LinkedIn and Wikipedia were the top social sources for business leads. Twitter, Facebook, Squidoo, Stumbleupon and Delicious significantly contributed to site traffic, however.
Other findings: Read the rest of this entry »
TexTango wants to send ads with personal text messages
A San Diego company is launching software that allows Blackberry users to send banner advertising with SMS text messages to any mobile phone or device.
The just-launched TexTango software is working through it’s alpha phase with three charities as its advertisers — UNICEF, Rady Children’s Hospital in San Diego and America’s Toothfairy Dental Home Program. People who sign up to send the advertising with their messages are being compensated with entries in a contest in which they could win a 2010 Smart car and other prizes. Read the rest of this entry »
Social real estate toolkit for agents expands to all U.S.
As yet another example of what real estate practitioners want and what other than traditional media are providing them, real estate search engine Roost recently announced that it is expanding its Social Real Estate Toolkit, making it available to any U.S. agent anywhere. The Toolkit for agent personal profile or Facebook pages first launched March, 2010, and 12 major real estate brokers from various parts of the country almost immediately signed up to pay the flat monthly fee to take part.
Agents can now Read the rest of this entry »
What women want from the Web, a Unicast report
Rich media and video ad management firm Unicast just released its June 2010 report, “What Women Want from the Web. [PDF]” The online survey of 516 adult females across the U.S. looked at the Internet activities of respondents, with regard to what they would be doing on the Web this summer, and where they would go to do it. Some of the results are eye-opening, and worthy of note for online publishers.
We learned, for example, that 32 percent of survey participants were planning to job hunt online this summer, and the largest group of these job candidates were women with children under age 13. The number one online activity was connecting with friends and family. Women with children ages 13-17 did this the most – with 83 percent participating. (Sounds like those mommy sites are audience-drivers. Does your media group have one, with classified listings – or prominent one-click access to your classified pages - that include job openings?) Read the rest of this entry »
- International Jobs Report July 7, 2011
- Global Employees Need Emergency Exit Strategy March 17, 2011
- Dealer.com Launches Highly Anticipated ‘Social Relationship Manager’ February 7, 2011
- Buy-Anywhere Options, Not Devices, Will Be Key to Digital Publishing Success, According to ABI Research February 5, 2011
- Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising February 3, 2011
- Zillow and Yahoo! Real Estate Launch Largest Real Estate Network on the Web February 3, 2011
- The New York Times Company Reports 2010 Fourth-Quarter and Full-Year Results February 3, 2011
- AutoNation Reports Record Fourth Quarter and Record Full Year Results February 3, 2011
- TK Carsites Offers Auto Dealers More Options with the Largest Automotive Advertising Network February 2, 2011
- 2010 Foreclosure Activity Down in Hardest Hit Markets But Increases in 72 Percent of Major Metros February 1, 2011
- AOL Buys Online Video Network Goviral For $96.7M February 1, 2011
- AutoTrader Classics Appoints Bryan A. Weston as Director of National Accounts January 28, 2011
- CareerCast.com/JobSerf Employment Index Reports Slight Uptick in U.S. Hiring January 27, 2011
- Media General Reports Fourth-Quarter 2010 Results, Provides Outlook January 27, 2011
- Newspaper Websites Reach Nearly Two-Thirds of All Internet Users in Fourth Quarter (comScore) January 26, 2011
- HomeGain Announces 2010 Top Performing AgentEvaluator Real Estate Agents January 25, 2011
- Cox Media Group Names Dave Siegler its New VP of Technical Operations January 24, 2011
- McClatchy Announces Contribution of Real Estate to Defined Benefit Pension Plan January 24, 2011
- MediaSpectrum Closes Out 2010 with Record Number of Customer Deployments January 21, 2011
- NADAguides Announces Current Car Buyers Market Report January 20, 2011
Craigslist 2010
Craigslist will generate an estimated $122 million in revenue and profits of $88 million to $99 million in 2010, according to our newest report.
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Automotive 2010
Top execs at automotive advertising portals around the world expect revenue gains in 2010 as car-makers and dealers search for the best media for their messages.
Our 62-page Automotive Advertising 2010 report, Revving up: Online auto ads rebounding globally, is a must-read road map for anybody who helps the auto industry sell more cars.
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