Posts Tagged ‘oodle’

SuperMedia just announced that its video-focused EveryCarListed.com has reached an agreement with Oodle to list vehicles for sale from its 12,000 auto dealerships on the Oodle Network. Sites such as MySpace, Facbook, Military.com and Walmart will now carry EveryCarListed.com and SuperPages.com vehicle listings, with priority placement.

Oodle offers not only a geographically-robust classified network but a social experience with sharing and recommendations among friends. SuperPages.com delivers additional millions of unique monthly visitors to the Oodle Network.

“This alliance with Oodle brings consumers throughout the country added convenience in finding used and new vehicles, and brings our clients expanded reach for their in-market automobile sales, services and parts,” said Scott W. Klein, CEO of SuperMedia, in the announcement. “With it, we continue fueling commerce through connecting buyers with sellers, especially those who use social networking sites as their preferred marketplace.”

The Oodle Network of online marketplaces delivers than 15 million monthly unique visitors including Oodle.com and Facebook Marketplace.

Oodle and MySpace are teaming up to build a new social classifieds service in Canada. Oodle announced today that it will be powering a marketplace on MySpace Canada where users can buy and sell products and services within their trusted group of friends for free.

It’s not the first deal Oodle has had with a social networking site – it already has that with Facebook – but it further solidifies Oodle’s position as a third party king in the social media ad space.

The two companies say that the MySpace classifieds service will be safer than traditional listings because user profiles will be attached, meaning that buyers will know to whom they’re talking, unlike the anonymous storefront or individual seller prevalent on most online marketplaces.

“By allowing users to understand who they are selling to and buying from, MySpace can help lift the veil of anonymity that can some times cause anxiety for any of the parties involved,” Susan McGill, executive director of sales, marketing and business development for MySpace Canada, explained.

Users can also share information about what they’re looking for through MySpace bulletins and blogs.

Visit the site at: http://canada.classifieds.myspace.com

High Gear Media which publishes some 38 automotive Web sites, has cut a deal with Oodle which will see the classifieds aggregator supplying listings to TheCarConnection.com, GreenCarReports.com, AllAboutPrius.com, AllCarsElectric.com and other sites in High Gear’s online suite.

High Gear added two other partnerships:

– VideoSurf will power High Beam’s video reviews, tours and crash test results. VideoSurf presents a nearly frame-by-frame display of videos to make searching more immediate.

– FrugalMechanic.com will add an auto part comparison engine that includes five million auto parts from over 50 online retailers into High Gear’s sites.

Beginning in Q1, Oodle will power Facebook’s new, improved Marketplace, bringing with it a vast network of listings that includes listings from Oodle-powered MySpace Classifieds.

Oodle CEO Craig Donato disclosed the deal on his company blog.

Speculation surfaced last week about a deal. At the time, Donato couldn’t comment.

“This agreement gives us a great opportunity to extend our vision for a community marketplace — a new generation of online classifieds where you can buy, sell and pass along items with people you know or people you at least know something about,” Donato wrote.

In a conversation with us earlier today, Donato shared his vision of community marketplace: Before people get to the point in which they’re ready to post a public classified ad, they’ve typically exhausted other avenues that include selling or giving the item for sale to friends. “We want to make sure that if people have things they’re simply not using, and they want to give them to a friend. Social networks are a great mechanism for having those sorts of conversations with people you know. And when you want to sell something to someone, you may want to do it with someone you know something about.”

As an example, Donato said, “I don’t want to sell my car to my friend. But I don’t want some random guy with an anonymous I.D. showing up at my house to test drive my car.”

As we’ve pointed out before, the buying and selling of stuff between friends — even between friends of friends — takes a different sort of social contract, especially if you hope to remain friends.

Donato acknowledged the importance of that: “How do you enable the appropriate trade between friends and also, how do you enable people to sell safely to people they know something about?”

That’s exactly the challenge Oodle and Facebook are facing, he said. And he’s entusiastic about the possibilities. “The Internet’s grown up a lot in the last five or six years introducing this whole dimension of identity and social networks. It hasn’t really been effectively applied to classifieds. I think our opportunity here is to really do that.”

Oodle has partnered with The Car Connection to power the classified ads that appear on High Gear Media‘s flagship site.

Visitors to The Car Connection site can search Oodle’s automotive listings as well as post a listing that will be displayed on sites within the Oodle network.

The Car Connection will in turn provide Oodle users with car reviews.

Here’s a link to the Oodle-powered home page of The Car Connection: http://www.usedcars.thecarconnection.com/vehicle/car/

Matt Dearborn, writing on Oodle’s blog, welcomes two new countries to Oodle’s growing family of international sites. Oodle Ireland and Oodle India are now online. Dearborn says that the locations were two of Oodle’s most requested countries. He also broadly hinted that there will be other international announcements soon. “Let’s just say that classifieds has a huge audience internationally and it’s our vision to wire the Web for classifieds. So stay tuned!” he writes.

Ad aggregator-indexer Oodle will soon be powering all of Canwest’s general classifieds, providing a seamless platform across the media giant’s properties, which include newspapers such as National Post and The Vancouver Sun, major portal Canada.com, entertainment site Dose.ca and GoLocal directories.

The deal gives consumers and advertisers a reach that stretches across Canada in a single interface. And while it doesn’t provide the platform technology, Oodle also indexes Canwest’s auto site, Driving.ca, property portal HouseHunting.ca and recruitment site Working.com.

“What Oodle and Canwest can do together is deliver the best of everything Canadians are looking for in a classified-search experience,” said Graham Moysey, SVP and GM of Canwest Publishing, Digital Media. “This brings together the Canwest advantage both for consumers looking for local listings and advertisers that want to talk to them directly.”

Several sites are already live:

– Times Colonist in Victoria(http://victoriatimescolonist.oodle.com )
– The Vancouver Sun (http://vancouversun.oodle.com )
– The Province in Vancouver (http://vancouverprovince.oodle.com )
– Calgary Herald (http://calgaryherald.oodle.com )
– Edmonton Journal (http://edmontonjournal.oodle.com )
– The Star Phoenix in Saskatoon (http://saskatoonstarphoenix.oodle.com )
– Leader Post in Regina (http://reginaleaderpost.oodle.com )
– The Gazette in Montreal (http://montrealgazette.oodle.com )
– Ottawa Citizen (http://ottawacitizen.oodle.com )
– The Windsor Star (http://windsorstar.oodle.com )and
– Canada.com (http://canadaclassifieds.oodle.com.

National Post’s platform is live, but not yet linked. Dose.ca’s site will be up soon.

“We are thrilled to be working with Canwest to bring together its depth of local listings in an even better way for both consumers and advertisers,” said Craig Donato, CEO of Oodle. “Canada.com visitors will also benefit from the extensive Oodle.com network with their free ads now automatically posted to our partner sites including Lycos, Local.com and MySpace.”

Canwest Global Communications Corp. is Canada’s largest media company and largest publisher of paid English-language daily papers. It also owns the Global Television Network and owns (or holds substantial interests) in conventional television, out-of-home advertising, specialty cable channels, web sites and radio stations and networks in Canada, New Zealand, Australia, Turkey, Indonesia, Singapore, the U.K. and the U.S.

Oodle today announced a deal with High Gear Media, formerly the Car Advisory Network, that puts classifieds on vehicle-review site TheCarConnection.com.

As part of the deal, TheCarConnection’s editorial reviews will be integrated into all relevant auto ads across Oodle’s network, which includes MySpace, Wal-Mart, Lycos, Military.com, Cox newspapers, Media General, The Washington Post and elsewhere.
 
“There is no shortage of automotive information online. The challenge is sorting through it and making sense of it all,” said Hesky Kutscher, CEO of High Gear Media. “By gathering the best car information from other websites, adding our own editors’ expertise and now, integrating Oodle’s automotive classifieds nationwide, we are creating the ultimate car site for those in the market to buy a new car.”

Other High Gear sites include sites AllAboutPrius.com, FordReports.com and ToyotaMonitor.com. High Gear Media received Series A funding from Accel Partners and Greylock Partners.