AutoTrader.com layoffs and other changes
AutoTrader.com to make modest cuts in sales staff, according to top executives.
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Cash for Clunkers - not everyone singing praises
American car owners who benefit from Cash for Clunkers program may be fewer than first thought.
YouTube features call-to-action links on advertiser videos
YouTube features new call to action links available on advertiser video to track conversions.
Craigslist sued for trademark infringement
A Texas real estate company First Call Properties, is suing Craigslist for trademark infringement based on ads posted by users.
Ray White Group sells all its shares in REA
The second largest shareholder in the REA Group, The Ray White Group, has sold its complete holding – 13.5 million shares at $5.75 per share for a total of $77.6 million. That represents a change of ownership of 10.6 percent.
Viral Marketing + Online Video + Classifed Ads = Best Job in the World Campaign
You probably heard about this - and may have even secretly applied for the job: it’s Tourism Queensland’s multiplatform ad campaign for “The Best Job in the World.” ... The larger point is that print classified ads still retain a great deal of power - and that when they are employed correctly, they can kick-start a revolution even in the newest of “New Media.”
Salespeople - you are really the boss, now act like it!
A shift in thinking for salespeople, you are the CEO of your own territory. Is your business profitable?
YouTube videos to now link to external sites
Big news for publishers: imagine a video of a car, home or job with an overlaid link right inside the video leading to the listing page. That’s the potential of this new YouTube feature that goes live tomorrow.
Healing your advertisers’ pain
Tips on how to work with your advertisers and prospects to effectively diagnose their pain and find solutions - it takes more than going through the motions.
MinnPost mashes up Twitter, blogs, headlines, classifieds
MinnPost has rolled out a new form of advertising. Called Real-Time Ads, the ad unit shows headlines and links to Web sites in a skyscraper box that looks like a display ad but with real time updating ala Twitter.



