Toronto-based Bruce is the managing director of the AIM Group in addition to his consulting duties. The former president of electronic media for Torstar Media Group, he has consulted extensively with Bell Globemedia, the publisher of The Globe and Mail and major broadcaster owned by Canada’s largest telephone company. He has also consulted for industry associations, community newspapers and magazine publishers.

AIM Group services include consulting engagements, publishing and proprietary research: executive level strategy workshops; development of new products and marketing programs; market research; mystery shopping; sales training, and advertising trend analysis for the recruitment, automotive, real estate and merchandise categories.