AutoTrader.com expands its TV buy

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AutoTrader.com expands its TV buy

06/08/09

Posted by markw on 06/08 at 12:17 PM

AutoTrader.com plans to add ESPN/ABC to its broadcast media advertising buy, doubling its media exposure, according to MediaPost.

AutoTrader.com commercials and in-program integration will become part of "Monday Night Football" on ESPN; college football; NASCAR Sprint Cup races; and Major League Baseball broadcasts on ESPN.

The additional commercials will begin in July. The company told MediaPost it doesn't plan to change its creative. Here's one of the AutoTrader.com commercials.

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