11/13/08

Burst Media has launched new behavioral targeting program targeting national auto marketers and dealers on the Web. The idea is that Burst will track consumer behaviors on an automotive site, such as a search for a price or a configuration by make and model, then target ads to these same shoppers when they visit any of the 4,600 other sites in Burst’s network.

"This allows auto marketers to reach consumers who display an active interest in buying a car, even when they're engaged in other, lifestyle-oriented content," said David Cooperstein, chief marketing officer of Burst Media.

While Cooperstein is optimistic about the new program, he admits that Burst remains relatively small potatoes in the larger auto market. "We're a more specialized player," Cooperstein said.

While the Auto Intenders Network is new, Burst has other vertical audience networks including entertainment, moms, early adopters, family builders, baby boomers, family travelers, green, trendsetters, gamers, thought leaders and wellness.

The company was founded 1995 and has  offices in Burlington, Massachusetts.