Strategy

Attributor press release: http://www.attributor.com/offsiteaudience.php
Summary of study: http://www.attributor.com/docs/TrueAudience.pdf
And here’s an interesting take from the Associated Press:
“There’s a whiff of self-interest in Attributor’s findings. The privately held company stands to profit if it can persuade potential customers that the Internet is riddled with copyright abuses that could translate into more revenue if the poachers are identified.”