Canada’s Yellow Pages Groups cuts deal with My Virtual Paper
Canada’s Yellow Pages Group (YPG) has entered into a multi-year agreement with Virtual Paper Inc. to become a reseller of My Virtual Paper to thousands of YPG directory advertisers across Canada. YPG will also use My Virtual Paper to convert some of its print directories into online, searchable directories.
The idea behind the partnership is intriguing. Many small businesses still do not have websites, only print materials (flyers, brochures, catalogs, etc.). The Montreal-based My Virtual Paper converts that print material into search engine optimized Web pages. By partnering with YPG, the technology can now reach thousands of new potential clients.
It works for businesses already on the Web too. A restaurant will now be able to post a menu on the Web much more quickly.
My Virtual Paper will be offered to YPG customers in the first quarter of 2009.
