Home > WAN-IFRA Advertising Conference: “Where’s the money?”

WAN-IFRA Advertising Conference: “Where’s the money?”

03/12/10
Posted by Katja Riefler on 03/12 at 10:10 AM

About 200 newspaper professionals from 38 countries made the trip to Copenhagen to hear the expert’s views on “Where’s the Money?” Unfortunately also this year no one presented the silver bullet that will solve all the newspapers’s revenue problems. However, at the end of the conference participants returned with two major learnings: First: You need to have and use intelligent data analysis tools to succeed. Second: Coffee shops have far more to do with your business than you ever imagined.

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