Minority car buyers site OnWheels updated
OnWheelsInc.com, an automotive site for minority car buyers has updated its Web site. The site offers more culturally relevant automotive news and new car, hybrids and fuel-efficient vehicle reviews for African Americans, Asians and Latinos.
New vehicle sales by minority consumers' account for almost one-quarter of all new car sales, which amounts to nearly $100 billion of the $400 billion in revenue to the auto industry, OnWheels president Randi Payton pointed out.
The site was launched all the way back in 1995 and was one of the first automotive print publications to go online. The site includes a mini site for all of On Wheels' properties, including African Americans On Wheels, Asians On Wheels and Latinos On Wheels. Some of the company’s partners include Quepasa.com and BlackAmericaWeb.com.
Some of the highlights of the revised site:
-- Auto reviews are now searchable by year, type and/or manufacturer.
-- A new Road Blog has been launched,
-- A new “Find a Minority Dealer” section is available on each page.
-- The site is optimized for viewing on the Apple iPhone.
