11/19/08

Interesting article on Media Post yesterday about where video is going on the Web. If you think it’s all about watching the next episode of “Lost” or “The Office” online, think again. Newspapers and other media organizations need to pay attention too, both for advertising and content delivery, writes Dave Dutch.

"We are still in the early stages of this shift from static text and graphics to a more dynamic, visually compelling medium,” Dutch says, “but we are approaching a tipping point. Video is no longer an afterthought or an add-on for Web-savvy businesses - but the primary content featured on their Web sites.

The majority of video on the Web, says Dutch, is not entertainment; rather it comprises short programs from small retailers as well as product demonstrations, presentations and how-to videos from larger organizations. Apple’s 30-minute iPhone tutorial video is an example, as is the “Will it Blend?” webisodes meant to promote the Blendtec blender. The appliance maker attributes a 700 percent increase in revenue to the irreverent series.

Read more here.