10/03/08

You know those annoying ads that pop up over a Web page and that you have to either sit through or click the “Skip Ad” box? Well, they’re not going away any time soon. A new report from Dynamic Logic shows that consumers feel the "appropriate" number of ads that appear over the content of Web pages is two per hour. This number is consistent with the results for the same question asked in previous surveys conducted in 2003 and 2005.

There continue to be people who feel that such intrusive ads are never appropriate, even to support free Web content, but it’s a relatively low amount - roughly one in four people (21 percent) – according to the report. And that’s down from 32 percent in 2003. Taken together, the results signal good news for advertisers already on the Web, and those looking to start.

The flip side: The study also noted that 66 percent of respondents felt advertising on the Web sites they visit has increased over the past six months (in the 2005 survey it was only 57 percent).

The full report including graphics can be found here.