11/21/08

WebVisible, which provides tools to manage ad campaigns for local businesses, has acquired search marketer Adapt Technologies. The deal was announced at the Kelsey Group Interactive Local Media 2008 conference yesterday. Terms were not disclosed.

WebVisible has technology that manages a business’s ad order management, creative development, campaign deployment and optimization. The company isn’t hurting for cash: it raised $17 million over the past three years and another $12 million in a second round after that in March.

The purchase of Adapt is intended to integrate its cost-per-action tracking system into WebVisible’s technology. The current Adapt Web site will remain active and current customers will continue to access the application as usual.

Here's the press release: http://biz.yahoo.com/iw/081120/0454399.html