WSJ to offer new premium paid services?
The Wall Street Journal, one of the last remaining online newspapers that still puts some content behind a paid subscription wall, may be adding even more premium services.
In a lecture Sunday on Australia’s ABC Radio (transcript here), Murdoch said that “one way we are planning to take advantage of online opportunities is by offering three tiers of content. The first will be the news that we put online for free. The second will be available for those who subscribe to WSJ.com. And the third will be a premium service, designed to give its customers the ability to customize high-end financial news and analysis from around the world.”
PaidContent.org speculated that the WSJ could bundle up content from other Down Jones brands like Barrons and Venturewire plus business / financial news from News Corp.’s international brands like Times UK and The Australian
“The Journal is already the only US. newspaper that makes real money online,” Murdoch told ABC. The company will be looking at new money-making online delivery methods, including cell phones, Blackberies and the Amazon Kindle which charges users up to $14 a month for access to premium newspaper and blog content. The Wall Street Journal is not available yet on the Kindle.
