11/20/08

Yelp is often dismissed as a bar and restaurant site for recent college grads in San Francisco. But, according to new stats released by the company, only 45 percent of reviews on the site are for restaurant, the arts or nightlife.

The rest?

23 percent are for shopping, eight percent of reviews are for beauty and fitness, seven percent are for home and local services, four percent are for health, three percent are for travel and hotel, and a final three percent are for auto.

College grads 23-29 make up up the majority of users at 37 percent, but there’s a fair sprinkling of older fogies: 36 percent are between 30-39 and 12 percent are 40-49.