YouTube features call-to-action links on advertiser videos
YouTube announced yesterday that it now will feature call-to-action overlays on videos.Using this feature, an advertiser can add a headline sentence with specific call to action and incorporate hyperlinks that will be featured on the video itself. This exciting advancement could have a profound effect on search marketing and video marketing alike. Imagine a video of a house being able to link directly to the listings page on the Agent’s Web site, or a video of a car for sale being able to link to the vehicle details and dealer contact form?
YouTube has created this feature for its customers using Promoted Videos in an effort to get a step closer to tracking conversions of their video advertising, and adding this information is as simple as filling out a few fields of information to attach to the video.
Tech Crunch reports “great success” with a test run of the product, driving considerable traffic and tracked results. We’ll be monitoring usage of this future in the future. How do you think this will affect video advertising? Share your thoughts!
