Engaging consumers via social media makes them more likely to buy, recommend; but that’s only part of the story. 

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Old challenges, new challenges, but recruiters appear upbeat.

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Publishers, it’s time to stop talking among yourselves about how badly things are going in your media groups, and start following and becoming part of the social media conversation. 

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When North Americans think of cricket they usually think of genteel English stereotypes like milky tea, cucumber sandwiches and warm beer served in village pubs. The reality couldn’t be more different. So when Google-owned You Tube bought the global rights to this season’s Indian Premier League cricket it was a significant development in the relationship between sport and the Internet – almost the equivalent of the web taking over the Super Bowl.

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About 200 newspaper professionals from 38 countries made the trip to Copenhagen to hear the expert’s views on “Where’s the Money?” Unfortunately also this year no one presented the silver bullet that will solve all the newspapers’s revenue problems. However, at the end of the conference participants returned with two major learnings: First: You need to have and use intelligent data analysis tools to succeed. Second: Coffee shops have far more to do with your business than you ever imagined.

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Kijiji Canada begins charging auto dealers for individual vehicle listings; Wheels.ca delivers 2M monthly colorful print samples of its online inventory.

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SocialMediopolis talks to EMarketer founder Geoff Ramsey about social media, during BlogTalk Radio show; says e-commerce will become more prevalent for social media, offers tips on creating positive ROI with social media. 

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Terrific article by Inman News marketing manager specifically speaks to real estate professionals but is useful to anyone who needs to socially network - and that’s anyone who is in business. 

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Execs from Journal Register Company and Media General share best practices and recommendations in the emerging field of mobile publishing

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An energized crowd shares best practices, tips, and healthy debate on generating revenue and sales strategies for print and online

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More than 200 attend the “Strategic Revenue Summit” of the Suburban Newspapers of America and Southern Newspaper Publishers Association. 

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The one-year-old SuperMedia (former Idearc) service provider SuperGuarantee, rather than being about spotting the “good guys” as it claims, is about finding the highest-paying advertisers. It’s a disservice to consumers; and it’s missing features, which make it less than all it could have been for SuperMedia as well. Online directory publishers can learn how-to and how-not-to lessons here. 

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Online gaming executive talks about digital currency as a preference to pay walls for newspapers, similar to what the online gaming world is doing. 

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Today, we officially launch AIMGroup.com/jobs, a global job board for media careers. It seemed a logical extension of our services. Countless times in the past decade, we’ve been asked by clients and colleagues about career opportunities — either professionals seeking or companies looking.

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Dallas newspaper covers everything Cowboys, delivers it well, monetizes with advertising. 

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IPGA’s new CEO, Shaun Di Gregorio, told AIM Group he had no immediate plans for expansion. But with high profile Chairman Simon Baker’s track record we’re not so sure.

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Craigslist clone with improved look and functionality, CraigLook is not affiliated and probably not long for this online world. 

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Canada’s YPG buys two dot-com companies and launches a new suite of search engine services for small business.

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It’s disappointing what passes as a revolution these days.
Fairfax Media declared it was revolutionising the New South Wales and Queensland classifieds industry by combining its classifieds brands – MyCareer, Drive and Domain – with the print versions of its regional-based APN classifieds sections.

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Australia’s online real estate classifieds market has always been dominated by two players: News Ltd-backed realestate.com.au and Fairfax Media’s Domain. But now Google Maps, which has been listing properties in the country since July last year has released its vision to become third player by announcing a new marketing partnership with L.J. Hooker, one of Australia’s largest real estate agency groups.

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